132: 7 Days to a Profitable Business

dan norrisA viable startup business in 7 days … sound too good to be true?

Dan Norris is the co-founder of WP Curve, a service that offers unlimited 24/7 WordPress support for small jobs for $79 per month. He went from idea to paying customers in less than 7 days.

Indeed, we saw just last week how Cassandre went from an idea to legitimate customer inquiries within only a couple hours. These rapid-launch business ideas DO exist; it’s just a matter of coming up with an offer that you can deliver and that customers really value.

Based on his experience, Dan penned the bestselling book The 7 Day Startup, and stopped by The Side Hustle Show to share some of his insights.

I’ve been following along w/ Dan’s journey for a few years; before WP Curve existed he was working on a failed startup called Informly. It was a dashboard software service for entrepreneurs. Everyone told him it was a good idea, but no one paid for it, and he was bleeding money every month.

Faced with the terrifying reality of having to get a real job again, he came up with the WordPress support business. Two years later, the business is currently at a $74k monthly run rate.

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Learn:

  • Dan’s business idea-generating framework.
  • Why he says validation is overrated.
  • Why he says the traditional advice to “niche down” is suicide for long-term growth.
  • How effective content marketing can propel your business to new heights with almost no marketing budget.
  • What it means to create content for a community rather than just a customer.
  • Several examples of “7 Day Startup” businesses.
  • Dan’s #1 tip for Side Hustle Nation.

The 9 Elements of a Great Bootstrapped Business Idea

  1. Enjoyable daily tasks
  2. Product/founder fit
  3. Scalable business model
  4. Can operate without you
  5. Turns into a sellable asset
  6. Taps into a BIG market (the Piggyback Principle)
  7. Tap into pain or pleasure differentiators
  8. Unique lead generation advantage
  9. Ability to launch quickly

Tweetable:

“Solve problems where people are ALREADY paying for solutions.” – @thedannorris  <– click to tweet!

Links:

What do you think? Think you could use Dan’s startup principles to get your side hustle off the ground in the next week?

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4 thoughts on “132: 7 Days to a Profitable Business

  1. Thanks for the kind mention Nick. What a valuable show for entrepreneurs of any size or stage to listen to. Dan shares some incredibly good advice. I especially like how he recommends against niching down too much. That’s a very valuable perspective.

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