Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space.
When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, “That’s cute, but let me show you how it really works.”
As you might have guessed, that subscriber was this week’s guest, Adam Houge.
If you want to make more money and start a business, go where the cash is already flowing.
That’s the thesis of my latest book project, Buy Buttons.
Through 150+ interviews on The Side Hustle Show, a common theme emerged. Many of the side hustlers and entrepreneurs featured started their businesses by tapping into pre-existing marketplaces.
“Find a hot trend and piggyback on it,” Toni Anderson told me.
And that’s exactly what she did in launching her ecommerce business last year in the jewelry niche. It’s not just generic jewelry, but jewelry designed to specifically ride on the “essential oils” trend.
Toni said 90% of her business comes through Amazon vs. her own storefront, but that she and her partner did $190k in sales in their first 7 months!
Yep. I designed bombs.
Sounds more exciting than it was.
I was actually stuck back in a dull gray cubicle, three locked doors away from daylight. I hated it.
Under the dim flickering florescent light, I hatched a dream: to launch my own startup. I’ve always been an entrepreneur at heart.
On any given weekend in San Francisco, out of earshot from the barking harbor seals at Pier 39 and the clang of the cable cars, a small group of urban hikers are exploring the city from a different vantage point. For three hours, they walk, climb, and even slide their way through historic neighborhoods and scenic outlooks.
They’re led by Alexandra Kenin, or one of her carefully selected guides, and have paid $49 apiece for this unique travel experience. Alexandra runs UrbanHikerSF.com on the side from her day job as a content writer and editor.
More than 1000 people take her urban hikes each year, and she now oversees a team of 4-5 guides that can lead the hikes in her place.