227: Don’t Call it Gambling: How a Professional Card Counter Beat the Odds in Online Business

Note: Click here to download Colin’s top online business tips from this episode.

Don’t you just love a good outsmarting the casino story? Bring me an Ocean’s Eleven, bring me a Bringing Down the House I’m all about it.

Colin Jones is a professional card counter whose blackjack teams won almost $4 million, and he earned over $500k himself.

Now a father of 6, Colin’s playing days are mostly over, but he’s turned his unique skill into a profitable online business at BlackjackApprenticeship.com.

Did you catch the Holy Rollers documentary about the Christian card counters? Yeah, it was about Colin and his team.

When we met at a Side Hustle Nation meetup in Seattle over the holidays, Colin explained that card counting — though glamorized by Hollywood — is “a hard way to make easy money.” He also pointed out that the math involved is elementary-school level, and done right, it really can be seen as an investment and not a gamble.

Today, his Blackjack Apprenticeship site has more than 500 members and in this episode, you’ll hear how he’s grown this business, how he’s priced his different offerings, and how he keeps customers sticking around for more.

Download the Free PDF Highlight Reel:

Click here to download Colin’s top online business tips from this episode.

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Learn:

  • Why Colin decided to stop playing Blackjack and started teaching others.
  • How he drove traffic through YouTube when he started his site.
  • How he 10x’d his sales in a year when he started focusing on quality content and SEO.
  • How he found a balance between free and paid content to increase his revenue.
  • The different products and price points he sells.
  • The technology he uses to power his forums and membership areas.
  • Colin’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Colin’s top online business tips from this episode.

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