When it comes to your side hustle, the words you use matter.
In so many businesses, our first impressions with customers often come from a website, an email, or a product description.
Are you sending the right message? Is it unique and powerful enough to stand out from the crowd?
This week I’m excited to introduce Mish and Rob Slade, a couple friends of ours who are living the digital nomad lifestyle. One of their businesses is Mortified Cow, a copywriting agency that helps small businesses set themselves apart from the competition through personality-ful, attention-grabbing text.
Their work might not look like traditional “sales copy,” but it results in charmed, delighted readers who are eager to work with you or buy your product.
They run their business while they travel the world – because they can. In fact, Bryn and I had the chance to hang out with them over beer and wine in Barcelona last year. Awesome!
In this episode we’re covering some of the most common copywriting mistakes side hustlers make, how to remedy them, plus doing a live copy review of 4 listener-submitted sites.
Free PDF Download:
- The most common copywriting mistakes to avoid and WHY good copy is so important to your business.
- Specific words to strike from your vocabulary.
- The kind of language Mish and Rob recommend using instead.
- Their tips for creating killer “About” pages.
- Email best practices.
- The fine line between writing for SEO and writing for customers.
- What changes we’d make to 4 real-life listener websites.
- Mish and Rob’s #1 tips for Side Hustle Nation.
- Mortified Cow (Their copywriting business)
- Making it Anywhere (Mish and Rob’s blog)
- May I Have Your Attention Please: Your Guide to Business Writing that Captivates, Charms and Converts (Mish’ new book, free on Amazon the next couple days.)
- Words that Work by Frank Luntz
And a HUGE thank you to our audience volunteers:
- Andy from ClaimsDelegates.com
- Darryl from DarrylElvina.com
- Jennifer from YouSoundGreat.com
- Tony from TrustMeAgain.com
Free PDF Download: