I got a free copy of Marc Ostrofsky’s book Get Rich Click: The Ultimate Guide to Making Money on the Internet at Affiliate Summit in New York. It was pretty much worth the price. Ostrofsky is probably best known for selling the domain Business.com for $7.5 million (which landed him in the Guinness Book of World Records for the most expensive domain ever sold at the time), but he’s definitely more than a one-hit wonder. He’s a smart and savvy businessman, CEO, and entrepreneur.
And that’s the problem with Get Rich Click: it’s written from the CEO’s level, with very few actionable items for the ground floor. Ostrofsky covers a broad range of ways to make money online, but many don’t come across as genuine since he is almost certainly not speaking from first-hand experience. Some of the examples are just plain outdated. For example, he discusses AdWords arbitrage as a viable avenue, which has been disallowed for several years. He also suggests creating Google ads with one URL, and redirecting people who click to a completely different URL, which is also a violation of AdWords rules.
The book is apparently sponsored by ClickBank, an affiliate network for electronic products (ebooks and software mostly). You won’t get more than a few pages without some reference to ClickBank and how awesome it is. And I’m not saying there aren’t legitimate products and affiliates, but ClickBank kind of has a reputation for sleazy sales pages like this one.
I work in search marketing all day long and yet Get Rich Click is filled with sentences that make no sense to me:
“Search Engine Ranking has come of age in the last 12 to 24 months — you can now easily create and deploy a traditional (title, description, Keywords inserts in content, submissions and optimization) search engine ranking process that is augmented with a Pay-Per-Click (“PPC”) process.”
Ostrofsky recommends a company called Quigo as an alternative to Google’s Adsense for contextual advertising. Quigo was sold in 2007 and has been operating as Advertising.com Sponsored Listings ever since. It’s stuff like that, in combination with the “computer-illiterate” cartoons from 1995, and the insistence on capitalizing certain words (Keywords seems to be a fave), that make Get Rich Click seem poorly researched and not too useful.
I also found it annoying that the author found it necessary to trademark every punny little phrase he came up with:
- Get Rich Click ™
- Word of Mouse ™ — The title of his next book.
- APPortunity.com ™
- APPortunity of a Lifetime ™
- Reach Out and Touch Everyone ™
- Domain Names are Internet Real Estate ™ — Am I guilty of trademark infringement?
That said, we had the opportunity to hear Mr. Ostrofsky speak and it was clear he’s a very smart and successful guy and talented marketer. And now a bestselling author. If anyone wants a copy, let me know and I’ll send you mine. It’s even autographed.