Investing might sound scary or intimidating, but really it’s about one simple idea:
How to make your money work for you.
You earned it once, now how can you multiply it in a way that aligns with your risk tolerance?
It’s weird, but I sit on both ends of the spectrum on this, at once having made big bets on my own business and experimenting with “alternative” investment platforms, and on the other hand being paralyzed into sitting on the sidelines by fear the market might go down.
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. He called it “The Best Passive Income Model,” because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment.
This year, I wanted to feature a couple listeners who took action based on that episode. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation.
One podcast I’ve been following for a really long time is the Empire Flippers show with Justin Cooke and Joe Magnotti. It’s been fun to watch their evolution from building tiny Adsense sites, running an outsourcing company in the Philippines, selling WordPress themes, and now really focusing in on their website brokerage business.
Consider this: it’s MUCH easier to buy an existing cash flow than to create one entirely from scratch.
In this episode we get into the business model of investing in sites, where to look for these “digital real estate” opportunities, some pitfalls to avoid, and even some creative financing options.