As the author of 9 self-published books, including a few Amazon bestsellers, I think self-publishing is a fun and rewarding side hustle.
The lightbulb moment for me came early on. I’d published my first book (on how to hire and work with virtual assistants), and I expected to sell a few copies through my website, which I tracked with my Amazon affiliate link.
The surprising thing was almost none of the sales came through my site; instead they came organically through Amazon. Even though my first author royalty check was less than $50, I was excited. I’m a professional author! Someone (several people) bought my book!
Since then I’ve published more titles and learned more about the writing, editing, and marketing process. One of my book projects generated 20,000 free downloads in its first week and went on to earn passive royalties for over a year.
Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel.
What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even you don’t have thousands of fans waiting for it.
And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom’s top tips from more than a dozen different bestselling launches.
What’s the best way to write a bestselling book? Ask a hundred people and you’ll get 100 different answers.
This post serves a couple purposes. The first is to collect and share some awesome book marketing tips from the authors you’ll find below. After all, the “round-up” post format is a proven winner.
The second purpose is admittedly a little more self-serving. I’ve got a new book launch coming up and wanted to hear from some of the best in the business what I should to give it the best chances for success.
On December 7th, 2015, I started posting answers on Quora.com every day.
By the beginning of March — less than 3 months later — my answers had been viewed more than 500,000 times. This has more than doubled traffic to my blog, 10x’d my email sign-ups, and resulted in an increase in book sales.
This post explores my tactics for using Quora to re-purpose old content, accelerate your authority, and rapidly build an audience.
We’ve heard of niche sites seeing success with AdSense or Amazon Associates income, or even with selling private advertising, but Jon Haws took a completely different approach.
Since last November, Jon has masterfully experimented with 5 different avenues and built up a huge email list. All told, these different channels — that didn’t even exist a year and a half ago — are earning more than $20,000 a month!
If you’re looking at a niche or authority business and need some new ideas on how to serve your audience, this is a can’t miss episode.
The self-publishing world has changed quite a bit in the last couple years. Amazon is constantly changing the rules and rewards for authors, and more and more writers are entering the fold.
In today’s show, I’m joined by Jyotsna Ramachandran, a “stay at home mom entrepreneur” and best-selling author. She shares candidly how she built her Kindle empire to more than 50 titles in less than 2 years, primarily with ghost-written content.
As the game has changed, she’s shifted her focus to produce more quality products and less quantity.