205: From a $1 Million Bankruptcy to $20k in Monthly Recurring Revenue: A Productized Service Case Study

gabe-arnoldNote: Click here to download Gabe’s top recurring revenue tips from this episode.

Gabe Arnold is the founder and Chief Pencil Sharpener at CopywriterToday.net, a subscription based article writing service.

In his early 20s Gabe saw his construction business hit by the downturn in the real estate market to the tune of a $1 million bankruptcy.

Gabe always enjoyed the technical and marketing side of business and started building websites for clients as a freelancer. He noticed the content creation was always holding up the sites going live, and there was rarely any content being added after he’d finished the sites.

He came up with the idea for a monthly subscription model to both resolve the pain point for his clients and generate recurring income for his business.

Gabe sums this up best saying, “Creating a subscription model business has turned out to be one of the best things I have ever invested my time in. It has lead me to grow from barely being able to provide for my family to for the first time in my life reaching a 6-figure income and the flexibility to truly work when I want to.”

When the company started, Gabe hustled and wrote every single customer order himself for the first 2 months. Then he developed a recruitment system to find qualified writers and now oversees a team of 50 remote workers.

Tune in to hear how he built his business from 0 – $20k in monthly recurring revenue.

Download the Free PDF Highlight Reel:

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Click here to download Gabe’s top recurring revenue tips from this episode.

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Learn:

  • How Gabe found his passion for writing.
  • How he bounced back from his business going bankrupt to solving a pain point for clients.
  • How he decided to set his first monthly subscription rate low to attract customers.
  • How he used LinkedIn, Facebook, and Google to connect with new clients.
  • The Gabe ‘proofs’ a business idea first then sets up the business.
  • How he went from writing all his client orders himself to managing a team of 50+ writers.
  • How he set up a largely automated process to screen new writers.
  • How he increased his monthly subscription rate while still increasing his client base.
  • Gabe’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Gabe’s top recurring revenue tips from this episode.

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4 thoughts on “205: From a $1 Million Bankruptcy to $20k in Monthly Recurring Revenue: A Productized Service Case Study

  1. Great episode Nick.

    I think this is my favourite one. Gabe had a lot of good and unusual advice that I’m definitely going to try and implement next year if only to grow my mailing list of potential clients.

    Hustle on!

    Kayleigh

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