235: Selling Digital Products to Business or Government Clients: An Online Business Success Story with a Twist

Note: Click here to download Ryan’s tips how to sell and market a B2B online course.

As one of several side hustles, Ryan Dowd runs HomelessLibrary.com, a training program that teaches librarians how to confidently and compassionately deal with their homeless patrons.

It’s something a little different from the business-to-consumer model we usually see with online course sales and comes with some advantages over the B2C market — namely potentially higher prices and the ability to perform direct outreach.

By day Ryan is the executive director for a homeless shelter in Illinois, but on the side he’s also an adjunct professor, a practicing attorney, and he’s writing a book — in addition to the 3-15 hours a week he spends on HomelessLibrary.com.

(And he’s married with a couple kids, so it’s fair to say he’s a busy guy.)

Ryan was working at the homeless shelter when a friend asked if he would speak at a local conference about homelessness to a group of librarian executive directors.

His talk went so well he started receiving offers to deliver training in person at libraries. Not having the time to travel to different locations, Ryan recorded a 30-minute video, posted it on YouTube, and sent people the link.

Now with over 13,000 views, his video has become a staple training tool for librarians across the country and there was a demand for more.

Ryan capitalized on this by recording a longer, more in-depth training. He broke it up into modules and began selling it to libraries across the US.

Tune in to hear how that first conference speaking gig Ryan did for a friend turned into a successful side hustle selling B2B online courses and started what he calls, “A crazy wild ride with a completely accidental start.”

Download the Free PDF Highlight Reel:

Click here to download Ryan’s tips how to sell and market a B2B online course.

Subscribe to The Side Hustle Show on iTunes!

Subscribe to The Side Hustle Show on Android!

Subscribe to The Side Hustle Show via RSS!

Or use the player app above to listen right in your browser.

Sponsors:

freshbooks-logo

  • SendPro by Pitney Bowes – Get 3x the features of Stamps.com for 1/3rd the price. Start your 90-day free trial today!

Learn:

  • How speaking at a conference turned into an idea for an online course.
  • How Ryan’s 30-minute YouTube video landed him his first customer.
  • How that first sale tripled his initial investment.
  • How offering his complete course as a free trial lead to more sales.
  • The advantages of selling business-to-business courses over business-to-consumer.
  • Why Ryan found selling his course had more value than giving it away.
  • The tools he used to host his course.
  • How he’s using a virtual assistant to generate a high ROI on cold outreach.
  • Ryan’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Ryan’s tips how to sell and market a B2B online course.

You Might Also Like:

Leave a Comment

Usually Hustling, Occasionally Social

CONTACT    BOOKS    SPONSOR    PRIVACY    DISCLOSURE