154: How to Start a Consulting Business: Your First $5k

jonathan starkNote: Click here to download Jonathan’s top tips for starting a consulting business.

Jonathan Stark says the key to side hustle success — for consultants, at least — lies in finding an expensive problem, and solving it. 

Jonathan’s a pro at finding these expensive problems, having run a successful online consulting business for several years, focusing on mobile-ready web development.

At the recommendation of two-time Side Hustle Show guest, Kai Davis, he dropped by to share some of his insight on how to get a side hustle consulting business off the ground. We chat idea generation and validation, pricing, and growth strategies.

Free PDF Download:

start a consulting business

Click here to download Jonathan’s top tips for starting a consulting business.

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Learn:

  • How to find a laser-focused niche you can serve, and hone your one-sentence elevator pitch. (“I help ______ with _______.”
  • Jonathan’s selection criteria to see if a niche or industry is “big enough” without being too big.
  • His recommendations on how to start a business-to-business side hustle even when your own availability during business hours is limited.
  • How to perform market research and idea validation to uncover expensive problems on the cheap.
  • How to earn your first testimonials.
  • The 3 and 4-tiered pricing approach he recommends after landing your first clients.
  • Why your ultimate goal should be to “sell your brain and not your hands.”
  • Jonathan’s #1 tip for Side Hustle Nation.

Links:

Free PDF Download:

Click here to download Jonathan’s top tips for starting a consulting business.

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5 thoughts on “154: How to Start a Consulting Business: Your First $5k

  1. Nick, this podcast starts out like two minutes into the conversation after your intro. I streamed it from ITunes and had to listen the opening twice to make sure. You may want to double check this and see if you have a good back up.

    Bill

    • Hey Bill,

      Thanks for the note. Checked again on my side and I’m not hearing the problem. The first thing Jonathan says is to pick a laser-focused niche, yes? (Lately I’ve been cutting out the part where I say, “Hey Jonathan, welcome to The Side Hustle Show,” to get into the content faster.)

      Are you hearing dead air or a repeated audio loop?

  2. I’ve listened to this twice now, great podcast Nick! I love what Jonathan is saying about pigeonholing and finding a specific problem that a specific audience has. It really does make everything so much easier to define. I think that if you can tell people what you do at a party without having to explain it past one sentence, you’ve probably made it specific enough.

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