Susan G. Komen for the Cure, a non-profit dedicated to “ending breast cancer forever,” has recently come under fire for aggressively litigating against other charities using “for the cure” or “for a cure” in their names or marketing materials. So far, groups like Kites for a Cure, Cupcakes for a Cure, and Michael Scott’s Dunder Mifflin Scranton Meredith Palmer Memorial Celebrity Rabies Awareness Pro-Am Fun Run Race For The Cure have attracted legal attention.
While the costs of these legal battles are small relative to Komen’s overall operations, they still account for nearly a million dollars a year. I understand why a for-profit organization needs to protect their brand, but you’d think a non-profit would be different.
All these “for a cure” groups share a common goal, and I’m surprised to see Komen putting these petty issues above their mission. If they were truly committed to “ending breast cancer forever,” they wouldn’t care where the “cure” comes from.
Susan G. Komen for the Cure maintains a 4-star rating on Charity Navigator, the highest rating given. They are the largest breast cancer charity in the world. But I bet the majority of donors would rather have their money spent funding cancer research than fighting these lawsuits.