Best and Worst Super Bowl Commercials of 2012

Great game yesterday. The ads weren’t particularly awesome but here are a few I liked.  I thought Career Builder’s “46 banana daquiris” was funny.  Because monkeys like bananas.  I thought Chevy’s “Apocalypse-proof” trucks were a creative twist and appropriate for

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Posted in Entertainment, Marketing

Anonymity Online

When you google yourself, what do you find?  What does your electronic footprint look like?  Do you have a personality online? It’s been said if a business doesn’t show up in Google, it doesn’t exist.  Is the same true for

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Posted in Entrepreneurship

RedStar Worldwear: Scam or Creative Marketing?

redstar worldwear

Is RedStar Worldwear a Scam? On a recent Southwest flight, I found a free $500 gift card for a company called RedStar Worldwear in my in-flight magazine.  Obviously too good to be true (right?), but certainly worth looking into.  What’s

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Posted in Business Profiles, Marketing

A Tale of 2 Ads

backflow ad 2

Each year, residents of our neighborhood are required to submit a certified backflow prevention device test to the city water department.  This apparently ensures safe drinking water for each building. The city sends out a list of companies that are

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Posted in Marketing

Skip This Ad

These days a lot of big websites have big advertisements that either pop up or take up most of the “above-the-fold” real estate when you first load the site.  Annoying, but I understand. What I don’t understand is that 99%

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Posted in Marketing
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