175: YouTube Marketing: How to Use Free Videos to Build a Full-Time Online Business

gabby wallaceNote: Click here to download Gabby’s top online teaching and YouTube tips.

If you want to learn English, you may have come across one of Gabby Wallace’s hundreds of YouTube videos on the subject.

Her channel, which started only because the video she recorded for her classroom students was too big to email, has grown to more than 170,000 subscribers and nearly 9 million views.

Gabby is a long-time teacher and found a way to turn her subject matter expertise into a business. Although there wasn’t necessarily a business model in mind when she was starting out, she knew that each lesson she created was an evergreen asset that could be used for marketing or course material down the road.

When we met at FinCon last year, she’d recently quit her teaching job to become a full-time entrepreneur.

Listen in to hear how she got it done and what drives Go Natural English forward.

Free PDF Download: 

use free videos to grow your business

Click here to download Gabby’s top online teaching and YouTube tips.

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Learn:

  • What Gabby’s first videos were about and how she created content based on what she was doing at work.
  • How she got her first views.
  • How she optimizes her videos for YouTube SEO, clickability, and engagement.
  • Gabby’s constant content creation engine (answering questions).
  • 4 ways she monetizes her YouTube channel.
  • How she drives viewers back to her website and email list.
  • Gabby’s #1 tip for Side Hustle Nation.

Links:

Free PDF Download:

Click here to download Gabby’s top online teaching and YouTube tips.

make money on youtube

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9 thoughts on “175: YouTube Marketing: How to Use Free Videos to Build a Full-Time Online Business

  1. People seriously underestimate YouTube. It’s the second biggest search engine for a reason.

    Gabby did a great job growing her channel. Best of luck to her.

  2. Nick,

    I loved this episode. It’s like you read my mind. Over the past three months or so I have been building my own math youtube channel and it has been a lot of fun. Definitely slow going in the beginning here but it’s good to see what can be possible through your guest on this show. Just wanted to say thanks for having her on.

  3. Ah, this was a great one for me – I’m in the same niche (much smaller, obvs) with loads of traffic and not all that much income. Going to listen again to absorb all the tips!

  4. Nick,
    I’ve tried signing up with you several times, including request for reports, providing information, etc. I havea hotmail account and despite ‘signing up’ several times I never receive and email & there is nothing in the spam folder as well. Any suggestions?

    • Hi Jerry, sorry for the trouble!

      I see you’ve signed up on April 4th and — at least according to AWeber — have received and opened several messages since then. The link to download the PDF highlight reel is included in the newsletter each Thursday, but I’ll shoot you over a copy today. I’ve been troubleshooting w/ LeadPages on why the files aren’t being delivered as requested but we haven’t gotten anywhere — sometimes a delay but never able to duplicate the problem.

      If you’d like me to send any of the other files just reply to that message and let me know. Sorry again for the trouble.

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