202: Blogging for Recurring Revenue: Turn Readers into Members


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Erin Chase is a busy mother of 4, a former teacher, and today runs 5DollarDinners.com and the 5dollarmealplan.

Back in 2008, after some number crunching, Erin was excited at saving 50% on her grocery bills. She shared how she did this on her family blog, but with a low amount of interest she decided to start her own blog to help others make savings on their own grocery bills.

Related: Want to start a blog of your own? Check out my free guide on how to start your blog.

Erin says it was ‘‘very shocking to me that it just took off the way it did.’’ But with her dedication to sharing lots of free content helping her readers save money on their grocery bills it’s no coincidence.

You may have heard the saying, “there’s no such thing as a free lunch” – well there is such a thing as free meal plans. Erin carried on publishing free meal plans and tips how to feed your family on a budget and her viewership kept growing.

In this episode, you will hear how Erin capitalized on the momentum of viral social media posts to set up paywalls and start generating more income. You’ll learn how she transitioned from ad networks and affiliate income to selling directly to her audience, and how she set up membership programs for recurring revenue.

Today, her online empire brings in a healthy 5-figure monthly income.

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Learn:

  • How Erin started 5DollarDinners to help others cutting their own grocery bills.
  • How Erin grew her blog at an incredible rate, seeing over 1k visitors a day within the first month.
  • See the blog post that went viral and had over 100k social shares in one week.
  • How Erin used this momentum to set up a paywall and earn revenue from the blog post.
  • How and why she set up a recurring membership model.
  • How she converts readers into subscribers.
  • Which types of content you should be giving away free, and which type you should put behind a paywall.
  • Erin’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

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