195: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author

This post may contain affiliate links. Please read my disclosure for more info.

Note: Click here to download the free PDF highlight reel from this episode.

Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space.

When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, “That’s cute, but let me show you how it really works.”

As you might have guessed, that subscriber was this week’s guest, Adam Houge.

Here’s what he actually wrote:

If you don’t mind I’d like to tweak the advice you’ve been given. I’ve personally built a multi-million dollar self publishing platform, distributed over 2,000,000 books and outsell all of my published counter parts (in my genre) world wide. I literally mean all. I think that gives me some ability to offer credible advice.

You need two things for a successful book launch:

1) To drive traffic (which can come from an email list, similar niche blogs, facebook ads, partnerships, etc.).

2) To convert that traffic.

Turns out Adam has more than 100 books to his name, and has built his author platform (primarily) in one of the most competitive categories on Amazon: religion.

Curious to learn more–and of course timely due to my own launch of Buy Buttons this week–I invited Adam to join me on the show.

Tune in to hear how Adam got started in self-publishing, the tweaks he made that 10x’d his author royalty income, and how he’s grown his platform launch after launch after launch.

Whether you want to write 1 book or 100, Adam is someone worth paying attention to.

Download the Free PDF Highlight Reel:


Click here to download Adam’s top book marketing tips from this episode.

Subscribe to The Side Hustle Show on iTunes!

Subscribe to The Side Hustle Show on Android!

Subscribe to The Side Hustle Show via RSS!



  • What inspired Adam to write his first books.
  • How he sets up his book pages up for high conversions.
  • His low budget cover creation hack.
  • His keyword research and book description strategy.
  • Adam’s pricing strategy on Amazon.
  • How he’s built his author platform from scratch.
  • The promotion sites and resources he likes for driving traffic, downloads, and sales.
  • How to breathe new life into old books with a free promotion, and how he makes money giving away thousands of books.
  • Adam’s #1 tip for Side Hustle Nation.


Download the Free PDF Highlight Reel:

Click here to download Adam’s top book marketing tips from this episode.


Leave a Comment

Usually Hustling, Occasionally Social