195: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author


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Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space.

When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, “That’s cute, but let me show you how it really works.”

As you might have guessed, that subscriber was this week’s guest, Adam Houge.

Here’s what he actually wrote:

If you don’t mind I’d like to tweak the advice you’ve been given. I’ve personally built a multi-million dollar self publishing platform, distributed over 2,000,000 books and outsell all of my published counter parts (in my genre) world wide. I literally mean all. I think that gives me some ability to offer credible advice.

You need two things for a successful book launch:

1) To drive traffic (which can come from an email list, similar niche blogs, facebook ads, partnerships, etc.).

2) To convert that traffic.

Turns out Adam has more than 100 books to his name, and has built his author platform (primarily) in one of the most competitive categories on Amazon: religion.

Curious to learn more–and of course timely due to my own launch of Buy Buttons this week–I invited Adam to join me on the show.

Tune in to hear how Adam got started in self-publishing, the tweaks he made that 10x’d his author royalty income, and how he’s grown his platform launch after launch after launch.

Whether you want to write 1 book or 100, Adam is someone worth paying attention to.

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Free Bonus: Download Adam’s Top Book Marketing Tips

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Learn:

  • What inspired Adam to write his first books.
  • How he sets up his book pages up for high conversions.
  • His low budget cover creation hack.
  • His keyword research and book description strategy.
  • Adam’s pricing strategy on Amazon.
  • How he’s built his author platform from scratch.
  • The promotion sites and resources he likes for driving traffic, downloads, and sales.
  • How to breathe new life into old books with a free promotion, and how he makes money giving away thousands of books.
  • Adam’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

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