The 277 Businesses People Are Most Interested in Starting in 2023, According to Data


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Around 72,000 people search “how to start a business” in Google every month. But that doesn’t tell the whole story.

If we dive a bit deeper into the search data, we can see the specific types of businesses aspiring entrepreneurs are looking for information on.

Here’s how the data stacks up.

Most popular businesses to start

The Most Popular Businesses People Want to Start

# Type of Business Approximate Monthly Searches
1 how to start an e-commerce business 24000
2 how to start a dropshipping business 20000
3 how to start a vending machine business 17000
4 how to start an affiliate marketing business 17000
5 how to start an instagram business 17000
6 how to start a blogging business 16000
7 how to start an online business 16000
8 how to start a fashion business 15000
9 how to start a uhaul business 13000
10 how to start an amazon business 13000
11 how to start a clothing business 12000
12 how to start an airbnb business 12000
13 how to start a non profit business 11000
14 how to start a cleaning business 10000
15 how to start a digital marketing business 8400
16 how to start a restaurant business 8200
17 how to start an etsy business 6900
18 how to start a trucking business 6200
19 how to start a candle business 5500
20 how to start a coffee shop business 5500
21 how to start a pressure washing business 5500
22 how to start a food truck business 5400
23 how to start a farm business 5300
24 how to start a home health business 4600
25 how to start a freelance writing business 4100
26 how to start a hot shot business 4100
27 how to start a real estate business 3900
28 how to start a jewelry business 3600
29 how to start a rental property business 3400
30 how to start a storage business 3400
31 how to start a reselling business 3300
32 how to start a consulting business 3100
33 how to start a healthcare business 3100
34 how to start a bakery business 3000
35 how to start a bar business 2900
36 how to start a storage unit business 2900
37 how to start an atm business 2900
38 how to start a house flipping business 2800
39 how to start a spa business 2800
40 how to start a construction business 2700
41 how to start a hotel business 2700
42 how to start a landscaping business 2700
43 how to start a property management business 2700
44 how to start a tiktok business 2700
45 how to start a childcare business 2600
46 how to start a private lending business 2600
47 how to start a travel agency business 2600
48 how to start a travel business 2600
49 how to start a baking business 2500
50 how to start a government contracting business 2300
51 how to start a home care business 2300
52 how to start a phone case business 2300
53 how to start a mobile detailing business 2300
54 how to start a freight broker business 2200
55 how to start a subscription box business 2200
56 how to start a tradeline business 2200
57 how to start an import export business 2200
58 how to start a party planning business 2100
59 how to start a catering business 2000
60 how to start a franchise business 2000
61 how to start a social media business 1900
62 how to start an ice cream business 1900
63 how to start a bartending business 1800
64 how to start a coffee business 1800
65 how to start a mobile bartending business 1800
66 how to start a boutique business 1700
67 how to start a box truck business 1700
68 how to start a copywriting business 1700
69 how to start a gym business 1700
70 how to start a sneaker reselling business 1700
71 how to start a moving business 1600
72 how to start a photography business 1600
73 how to start a rental car business 1600
74 how to start an event planning business 1600
75 how to start a lawn care business 1500
76 how to start a bookkeeping business 1400
77 how to start a call center business 1400
78 how to start a contractor business 1400
79 how to start a non emergency medical transportation business 1400
80 how to start a shopify business 1400
81 how to start a tow truck business 1400
82 how to start a tshirt business 1400
83 how to start a 3d printing business 1300
84 how to start a solar panel business 1300
85 how to start a tax business 1300
86 how to start a towing business 1300
87 how to start a food business 1200
88 how to start a handyman business 1200
89 how to start a junk removal business 1200
90 how to start a tutoring business 1200
91 how to start a courier business 1100
92 how to start a daycare business 1100
93 how to start a mobile bar business 1100
94 how to start a pizza business 1100
95 how to start a retail business 1100
96 how to start a web design business 1100
97 how to start an app business 1100
98 how to start an iv hydration business 1100
99 how to start a bail bonds business 1000
100 how to start a dumpster rental business 1000
101 how to start an hvac business 1000
102 how to start a marketing business 1000
103 how to start a passenger transportation business 1000
104 how to start a tax preparation business 1000
105 how to start a transportation business 1000
106 how to start a wine business 1000
107 how to start a woodworking business 1000
108 how to start a car hauling business 900
109 how to start a car wash business 900
110 how to start a counseling business 900
111 how to start a general contracting business 900
112 how to start a housekeeping business 900
113 how to start a laundromat business 900
114 how to start a marijuana business 900
115 how to start a skincare business 900
116 how to start a staging business 900
117 how to start a virtual assistant business 900
118 how to start a window cleaning business 900
119 how to start an ebay business 900
120 how to start an embroidery business 900
121 how to start a cargo van business 800
122 how to start a concierge business 800
123 how to start a craft business 800
124 how to start a delivery business 800
125 how to start a laundry business 800
126 how to start a microgreen business 800
127 how to start a perfume business 800
128 how to start a porn business 800
129 how to start a rv storage business 800
130 how to start a wedding venue business 800
131 how to start a wholesale business 800
132 how to start a caregiver business 700
133 how to start a carpet cleaning business 700
134 how to start a credit repair business 700
135 how to start a dispatch business 700
136 how to start a dog boarding business 700
137 how to start a dog grooming business 700
138 how to start a freight dispatching business 700
139 how to start a furniture flipping business 700
140 how to start a legal weed business 700
141 how to start a pet sitting business 700
142 how to start a private caregiver business 700
143 how to start a recycling business 700
144 how to start a shaved ice business 700
145 how to start a supplement business 700
146 how to start a turo business 700
147 how to start a venue business 700
148 how to start a wedding planning business 700
149 how to start an organizing business 700
150 how to start a cannabis business 600
151 how to start a car transport business 600
152 how to start a computer repair business 600
153 how to start a florist business 600
154 how to start a meal prep business 600
155 how to start a notary business 600
156 how to start a personal training business 600
157 how to start a recruiting business 600
158 how to start a screen printing business 600
159 how to start a snow cone business 600
160 how to start a subcontracting business 600
161 how to start a weed business 600
162 how to start an electrical business 600
163 how to start an equipment rental business 600
164 how to start an interior design business 600
165 how to start an it consulting business 600
166 how to start a casino business 500
167 how to start a commercial cleaning business 500
168 how to start a contracting business 500
169 how to start a dog walking business 500
170 how to start a hauling business 500
171 how to start a juice business 500
172 how to start a medical courier business 500
173 how to start a office cleaning business 500
174 how to start a print on demand business 500
175 how to start an event rental business 500
176 how to start an office cleaning business 500
177 how to start an seo business 500
178 how to start a cookie business 450
179 how to start a drone business 450
180 how to start a dump truck business 450
181 how to start a floral business 450
182 how to start a graphic design business 450
183 how to start a manufacturing business 450
184 how to start a medical coding business 450
185 how to start a medical supply business 450
186 how to start a money lending business 450
187 how to start a parking lot business 450
188 how to start a party rental business 450
189 how to start a pest control business 450
190 how to start a plumbing business 450
191 how to start a roofing business 450
192 how to start a cosmetic business 400
193 how to start a dry cleaning business 400
194 how to start a dump trailer business 400
195 how to start a greeting card business 400
196 how to start a home inspection business 400
197 how to start a janitorial business 400
198 how to start a lead generation business 400
199 how to start a lending business 400
200 how to start a loan business 400
201 how to start a photobooth business 400
202 how to start a pool cleaning business 400
203 how to start a printing business 400
204 how to start a roll off dumpster business 400
205 how to start a scooter rental business 400
206 how to start a stationery business 400
207 how to start a warehouse business 400
208 how to start a welding business 400
209 how to start an advertising business 400
210 how to start an estate sale business 400
211 how to start a 360 photo booth business 350
212 how to start a bounce house business 350
213 how to start a crystal business 350
214 how to start a distribution business 350
215 how to start a dog sitting business 350
216 how to start a flooring business 350
217 how to start a furniture business 350
218 how to start a gutter cleaning business 350
219 how to start a lash business 350
220 how to start a locksmith business 350
221 how to start a makeup business 350
222 how to start a massage business 350
223 how to start a non-cdl business delivery service 350
224 how to start a physical therapy business 350
225 how to start a press on nail business 350
226 how to start a rental business 350
227 how to start a security business 350
228 how to start a shoe business 350
229 how to start a sticker business 350
230 how to start a taxi business 350
231 how to start a tea business 350
232 how to start an airbnb cleaning business 350
233 how to start an it business 350
234 how to start a babysitting business 300
235 how to start a billboard business 300
236 how to start a boba business 300
237 how to start a cricut business 300
238 how to start a dog treat business 300
239 how to start a food delivery business 300
240 how to start a hard money lending business 300
241 how to start a hot dog cart business 300
242 how to start a life coaching business 300
243 how to start a non medical home care business 300
244 how to start a phone repair business 300
245 how to start a roadside assistance business 300
246 how to start a shipping business 300
247 how to start a smoothie business 300
248 how to start a sneaker business 300
249 how to start a spray tan business 300
250 how to start a sublimation business 300
251 how to start a waste management business 300
252 how to start an art business 300
253 how to start a bubble tea business 250
254 how to start a charcuterie business 250
255 how to start a podcast business 250
256 how to start a design business 250
257 how to start a drone photography business 250
258 how to start a fitness business 250
259 how to start a gift basket business 250
260 how to start a glamping business 250
261 how to start a hat business 250
262 how to start a hookah business 250
263 how to start a jet ski rental business 250
264 how to start a luxury picnic business 250
265 how to start a painting business 250
266 how to start a permanent jewelry business 250
267 how to start a plant business 250
268 how to start a remodeling business 250
269 how to start a scrub uniform business 250
270 how to start a senior care business 250
271 how to start a sprinter van business 250
272 how to start a trailer rental business 250
273 how to start a translation business 250
274 how to start a tree cutting business 250
275 how to start a vacation rental business 250
276 how to start an amazon fba business 250
277 how to start an edible business 250

This keyword search data is from ahrefs.

Which business ideas on the list are most interesting to you?

It’s interesting to me that 6 of the top 7 are all online businesses, which highlights people’s desires to make money from home.

Still, I’m encouraged by the huge variety of business ideas on this list! I’m inspired by all of these creative ideas and will continue to build out resources and information for those looking to start them.

What Business Should You Start?

Just because a business idea is popular doesn’t make it a great fit for you. When looking at your various options, take into consideration your:

  • Unique skills and expertise
  • Interests and hobbies
  • Time you have available
  • Startup capital
  • Personal goals

You can use some clarifying questions and a decision-making matrix to help narrow down your business idea options.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

1 thought on “The 277 Businesses People Are Most Interested in Starting in 2023, According to Data”

  1. This is a great list and gives a lot of ideas. I will use it as a way to connect with people who I am looking for.

    Reply

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