Don’t you just love a good outsmarting the casino story? Bring me an Ocean’s Eleven, bring me a Bringing Down the House — I’m all about it.
Colin Jones is a professional card counter whose blackjack teams won almost $4 million, and he earned over $500k himself.
Now a father of 6, Colin’s playing days are mostly over, the former substitute teacher turned his unique skill into a profitable online business at BlackjackApprenticeship.com — where he teaches people how to beat blackjack.
Did you catch the Holy Rollers documentary about the Christian card counters? Yeah, it was about Colin and his team.
When we met at a Side Hustle Nation meetup in Seattle over the holidays, Colin explained that card counting — though glamorized by Hollywood — is “a hard way to make easy money.” He also pointed out that the math involved is elementary-school level, and done right, it really can be seen as an investment and not a gamble.
Today, his Blackjack Apprenticeship site has more than 500 members and in this episode, you’ll hear how he’s grown this business, how he’s priced his different offerings, and how he keeps customers sticking around for more.
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Learn:
- Why Colin decided to stop playing Blackjack and started teaching others.
- How he drove traffic through YouTube when he started his site.
- How he 10x’d his sales in a year when he started focusing on quality content and SEO.
- How he found a balance between free and paid content to increase his revenue.
- The different products and price points he sells.
- The technology he uses to power his forums and membership areas.
- Colin’s #1 tip for Side Hustle Nation.
Links:
- BlackjackApprenticeship.com
- The 21st Century Card Counter (Colin’s book)
- Blackjack Card Counting Trainer Pro (iPhone app)
- My content audit process and results
- Tommy Hyland
- DotCom Secrets
- aMember (not recommended)
- MemberMouse
- MemberPress
- VanillaForums
- Get Response
- Drip
- Active Campaign | My full review and demo of ActiveCampaign
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
