When it comes to your side hustle, the words you use matter.
In so many businesses, our first impressions with customers often come from a website, an email, or a product description.
Are you sending the right message? Is it unique and powerful enough to stand out from the crowd?
This week I’m excited to introduce Mish and Rob Slade, a side hustling couple who are living the digital nomad lifestyle. One of their businesses is Mortified Cow, a copywriting agency that helps small businesses set themselves apart from the competition through personality-ful, attention-grabbing text.
Their work might not look like traditional “sales copy,” but it results in charmed, delighted readers who are eager to work with you or buy your product.
They run their business while they travel the world – because they can. In fact, Bryn and I had the chance to hang out with them over beer and wine in Barcelona last year. Awesome!
In this episode we’re covering some of the most common copywriting mistakes side hustlers make, how to remedy them, plus doing a live copy review of 4 listener-submitted sites.
Free Bonus: Download Mish and Rob’s Top Copywriting Tips
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Learn:
- The most common copywriting mistakes to avoid and WHY good copy is so important to your business.
- Specific words to strike from your vocabulary.
- The kind of language Mish and Rob recommend using instead.
- Their tips for creating killer “About” pages.
- Email best practices.
- The fine line between writing for SEO and writing for customers.
- What changes we’d make to 4 real-life listener websites.
- Mish and Rob’s #1 tips for Side Hustle Nation.
Links:
- Mortified Cow (Their copywriting business)
- Making it Anywhere (Mish and Rob’s blog)
- May I Have Your Attention Please: Your Guide to Business Writing that Captivates, Charms and Converts (Mish’ new book, free on Amazon the next couple days.)
- Words that Work by Frank Luntz
And a HUGE thank you to our audience volunteers:
- Andy from ClaimsDelegates.com
- Darryl from DarrylElvina.com
- Jennifer from YouSoundGreat.com
- Tony from TrustMeAgain.com
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Im sorry but couldn’t you have found a better photo?
Haha I loved this pic!
Sorry, Nick: we may well have lowered the tone of your website with this pic!
Thanks so much for the interview – it was great fun chatting with you.
Mish
Free book from misha not available. It has a price every times I try.
Hi Herb,
The book was free on Amazon for a week, but I’m afraid that ended a few days ago. It’s currently just $3.85 on Kindle – which is still great value, I reckon!
Hope that helps!
Mish
Hello to you both. I’m not certain if it’s on my end or yours, but the podcast isn’t working?
Hmm sorry for the trouble Vergielyn. Seems to be working OK for me. Do you get any sort of error message?