284: From Active to Passive Income: From $25 an Hour to 6-Figure Launches

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When Abbey made $8000 from her 1000-person email list, she knew she was on to something.

Over the last several years, Abbey Ashley has gone from earning $25 as a virtual assistant, to coordinating monster 6-figure launches of her own product.

I actually met Abbey at the bar during Traffic and Conversion Summit. Her “Virtual Assistance Is My Jam,” t-shirt caught my attention and I had to know more.

Eight months pregnant with her first daughter, she couldn’t imagine putting her child in day care just to go back to work at a job she hated.

So she started devouring everything she could find online about working from home and virtual assisting. Before long, she’d landed her first clients and booked enough work not to have to go back to her old job when her leave was up.

Eventually she started subcontracting out some of the work, which was her first taste of passive income. As some of her clients were doing really well selling online courses, Abbey tried to enter that world as well.

Her first course launches were major flops.

Then she did what all good entrepreneurs do when a first attempt doesn’t go as planned. She looked at what went wrong, made the necessary changes, and tried again.

She pre-sold her next course idea to the tune of $8000 from a 1000-person list.

Her second launch generated $40k in sales, and 6 months later her next launch generated $160k in sales.

Tune in to how Abbey walked The Side Hustle Path, her actionable hacks and strategies along the way, and how she built and sold her online course even without a huge audience starting out.

Want to become a VA yourself? Check out Abbey’s free training for Side Hustle Nation. 

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  • How Abbey started working as a virtual assistant.
  • How she found clients quickly through in-person meetups, Facebook, and LinkedIn.
  • How she expanded her virtual assistant business online and hired subcontractors.
  • Why she decided to transition to selling courses.
  • The lessons she learned from her first course launch failing.
  • The free software she used for her $8000 pre-launch sales page.
  • How to manage and leverage a large Facebook community into email subscribers and customers. (How to make money on Facebook.)
  • The tools Abbey uses to manage her email list and host her courses.
  • Her “flip the switch” goals.
  • Abbey’s #1 tip for Side Hustle Nation.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

5 thoughts on “284: From Active to Passive Income: From $25 an Hour to 6-Figure Launches”

  1. Well more power to you Abbey! May people just sit back, dream or think way too much about what they want to do and then wind up not doing a darn thing. A least you got up and put one foot in front of the other and made things happen!

  2. Wow… Keep up the Awesome Work Abbey!

    Entrepreneurs like you are a real inspiration for others. Failing a few times is what brings out the best from entrepreneurs.

    Also, it’s true. Passive income is the way to create wealth. Outsourcing and Automation are the two main inputs for that.

  3. One thing many people fail to believe is these side hustlers who started from the bottom all did so off of a leap of faith. No one handed them the money just like that. They conceived a thought that they can and will succeed in the work known as the side hustle. Moreover, they believe they can be a future “side hustle millionaire,” if they continue the journey of online entrepreneurship and do the transformation business work out of inspiration or desperation. I applaud Abbey for achieving her side hustle goals while “preggers,” and not relying on her cushy day job and possibly her unthankful employer for another paycheck.


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