6: How to Build an Offline Side Hustle Around Your Passion, with Emma Perez

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In Episode 6 of The Side Hustle Show, I have a chance to sit down with Emma Perez of OrlandoWeddingDances.com to discuss how she’s built her side hustle business by leveraging her passion for dance along with some savvy marketing moves. This show has some great tips on how to crack the multi-billion dollar wedding market without spending a fortune on advertising.

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In this episode you’ll learn:

  • How to get paid for your skills and passions.
  • Why word of mouth and social proof is crucial in a business without (hopefully) many repeat customers.
  • Emma’s killer free strategy for breaking into the multi-billion dollar wedding market.
  • The opportunity in local SEO for an offline business.
  • Where to find targeted, local advertising opportunities online.
  • How to use Kickstarter to fund ambitious, big idea projects.
  • Her #1 tip for side hustle entrepreneurs.

Links mentioned in the show:

If you have any questions or comments for Emma, please leave a note below and I’ll make sure she sees it.

What do you think? Is there an opportunity for you to create a similar part-time business in your area?

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

2 thoughts on “6: How to Build an Offline Side Hustle Around Your Passion, with Emma Perez”

  1. I stumbled across this website via aboundless.com. Great podcasts. Just wanted to bring to your attention that this company/website no longer exists. I understand this podcast is from 2013, would be great if you could update the blog status above to indicate that this is no longer in service, so that folks don’t listen in only to find out later it doesn’t exist. In fact, would be great to share why it shut down, maybe hear from the founders what went wrong. The concept seemed really cool.


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