331: A Look Inside a 6-Figure Online Business: Traffic, Monetization, and More


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Brock McGoff

A few years ago, a side hustler named Brock McGoff reached out to me with a guest post pitch.

The post detailed how he was making, at that time, $4,000 a month, from his blog about men’s fashion, on the side from his day job.

Since then, Brock has turned TheModestMan.com into his full-time focus, into a 6-figure income, and into a media empire that expands well beyond the blog itself.

In this episode, Brock talks me through how he generates content ideas, how the business makes money, where he’s focusing his energy for the best results, and how he’s taken his site from a side hustle to a full-time business.

Don’t have a website of your own yet? Check out my free video series on how to get up and running in no time.

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Learn:

  • Where the idea for his site came from.
  • How he drove traffic and grew an audience early on.
  • The multiple streams of income in Brock’s business.
  • How he responds to brands requesting to work with him.
  • His morning routine and his “must do” task every day.
  • The off-blog platforms he’s seen the most growth on.
  • What’s next for The Modest Man.
  • Brock’s #1 tip for Side Hustle Nation.

Links / Next Steps

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

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6-figure online business on the side

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Stock photo by Kostikova Natalia via Shutterstock

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

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