191: Reverse-Engineering a Bestselling Book Launch

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Long-time listeners of The Side Hustle Show may remember Tom Morkes from way back in the archives, when he joined me on Episode 31 to talk about Pay What You Want Pricing.

(I later ran my own PWYW experiment, and earned almost $700 in 4 days.)

Since then, Tom’s built a number of businesses and projects, but one area of focus seems to be book launch marketing support. In fact, he’s worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel.

Now this cast of characters already had pretty sizeable audiences when they launched, with one exception: Taylor.

When he began writing The End of Jobs, he only had around 300 people on his email list.

What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even you don’t have thousands of fans waiting for it.

And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom’s top tips from more than a dozen different bestselling launches.

book marketing like a boss

Free Bonus: Download Tom’s Top Tips For Book Marketing

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  • How you can validate the demand and interest in your book idea without spending a ton of money.
  • What a “platform” book is and why it’s important.
  • How “launch teams” work and why they are a critical ingredient in any book launch.
  • How to get your first reviews.
  • How to build buzz leading up to and during your book launch by first identifying target audiences and influencers.
  • Why Tom says free books counter-intuitively tend to sell more copies in the long-run.
  • How the “just pay for shipping” free book strategy really works and why authors do it.
  • The paid promo sites Tom likes for marketing your book.
  • Tom’s #1 tip for Side Hustle Nation.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

11 thoughts on “191: Reverse-Engineering a Bestselling Book Launch”

  1. Haha, book marketing like a boss. I love it. Thanks for the share Nick.

    And if enough people are interested in our paid marketing results (thousands spent on book promo sites) I’d be happy to create a resource and share it.

    Thanks again for having me on the podcast!

  2. Hey Nick and Tom

    Great job on the podcast. Glad to hear you like the results you are seeing from Awesomegang. When you submit your books to our site you should send me an email and I will throw some extra social media towards the promotion.

  3. Awesome! Thanks for recommendation FreeDiscountedBooks.com. I am so glad to know you that you obtaining Extra worth from users! We tend to exerting to create certain books are being discovered by readers. I really enjoyed this podcast! Thanks for sharing.


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