Last Saturday our schedules aligned and I was able to catch up with Kathryn, one of my public coaching volunteers who’s starting a gluten free baked-goods company in Portland, Oregon.
Where we left off, things were going pretty well.
She’s been pounding the pavement doing some good old fashioned cold calling to land her first clients, focusing on coffee shops in the local area. She had 2 recurring clients and around $250 a month in profit, but had just started a new job and was pressed for time.
In this conversation we get into some of those capacity issues, what it means to create systems and processes for production, and the very real possibility of taking this operation to 10x its current size in the very near future.
In this call we focus on:
- The wins of the business over the past two months, including customers increasing order frequency and volume.
- Accountability for the previous goals she set.
- Some listener feedback and suggestions related to online order processing (Adrian) and selling retail (Jason).
- The current challenges she’s facing regarding systems and scale, and how she plans to relieve those pressures by enlisting her son or husband for help.
- Standard operating procedures that will allow her to replace her current baking and packaging roles.
- Some deeper reasons WHY she wants to keep hustling and building this business.
- The potential to move into her shared commercial kitchen sooner rather than later.
And finally, we wrap it up with an accountability portion for what needs to get done before our next meeting.
Kathryn’s goals for the next 2 weeks:
- Figure out insurance / liability issue.
- Figure out an online ordering option.
- Create process documentation and train either her son or husband to help out.
She’s making it happen and it’s pretty exciting stuff!
Even though she’s faced some overwhelm and exhaustion lately, Kathryn’s getting it done and is well on her way to reaching her $1500/month goal.
Do you have any input or feedback for Kathryn based on this episode? If so, please be sure to leave a comment below and I’ll pass it along in our next session.