In today’s installment of my public coaching series I’m catching up with Kathryn, who’s starting a gluten free baked goods business out of her home in Portland Oregon.
When we last spoke, she’d just landed her first customer and sold her first $20 worth of product. Now she’s up to two recurring clients and is also contracting to make gluten-free granola for one of her customers.
She estimates she’s now averaging $60 a week, or around $250 a month, a healthy first-step toward her goal of $1500 a month and leasing time and space in the commercial kitchen.
Kathryn also just changed jobs at her 9-5, which ended up being a great move because her previous company ended up shutting down her office completely. She’s been a little pressed for time in learning a new software system and getting up to speed with her new employer, but it sounds like it’s a much better position for her financially and in terms of stability.
In this call we focus on:
- The wins of the business over the past few weeks.
- Accountability for the previous goals she set.
- Some listener feedback and suggestions.
- The challenges that are going on to move this thing to the next level.
- The sales process.
- Some online opportunities to explore.
And finally, we wrap it up with an accountability portion for what needs to get done before our next meeting.
Kathryn’s goals for the next 2 weeks:
- Find 2 more small coffee shop customers.
- Figure out insurance / liability issue.
- Figure out packaging solution.
- Touch base / close loop for now with Dutch Bros. account.
This is a great exploration in selling. Kathryn’s soundbite was “Do I have the thing they need that helps them?”
She goes into the immense value she’s received in just a few short weeks by talking to her target customers one-on-one, hearing their feedback and their questions. She understands it will take multiple touch-points to make a deal, and shared a lesson she received from a previous boss, that the hardest-to-get customers are often the best — because they’ll be equally hard for your competitors to get in.
If you have any feedback for Kathryn based on this call, please leave a comment below!