John Logar is the king of pre-selling software. As one of The Foundation’s top students, he’s broken all their records and even broken the mold on some of the methods they teach.
In fact, he sold $120k worth of software within his first 6 months of joining the program.
Since he was already a consultant, doing idea extraction and finding pain points for businesses was second nature. He just knew nothing about software before so just added a new weapon to his arsenal. (Without learning how to program.)
He’s a natural born salesman if there ever was one.
On this call we get into just one of his pre-sales successes, but they follow a similar pattern: identifying an expensive pain, and solving it with software.
It’ll definitely get your gears turning!
Thanks to Andy Drish for the intro!
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Learn
- The selection criteria John uses to find industries and businesses to target << this is gold
- The outreach script he uses for email and how he gets decision makers on the phone 70% of the time.
- The questions he asks in that first conversation.
- How he gets the prospect to explain how expensive their problem is, AND what their ideal solution would be.
- How he finds the technical help to build and deliver the end product.
- The tactical difference between a 1-time license and a recurring software-as-a-service.
- John’s Rule of 10 for pricing.
- John’s #1 tip for Side Hustle Nation.
Tweetable:
Learn how @johnlogar did 6-figures in pre-sales in 6 months, with no list.
Links
- Business Unleashed
- The Foundation (affiliate link)
- Manta
- Inc. 5000
- American Society of Association Executives
- oDesk (now Upwork)
- Optimize Press
- S2 Member
- Mailchimp
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
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Very informative content. Will be applying it.