126: $120k in Pre-Sales in 6 Months – With No List, with John Logar


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John Logar is the king of pre-selling software. As one of The Foundation’s top students, he’s broken all their records and even broken the mold on some of the methods they teach.

In fact, he sold $120k worth of software within his first 6 months of joining the program.

Since he was already a consultant, doing idea extraction and finding pain points for businesses was second nature. He just knew nothing about software before so just added a new weapon to his arsenal. (Without learning how to program.)

He’s a natural born salesman if there ever was one.

On this call we get into just one of his pre-sales successes, but they follow a similar pattern: identifying an expensive pain, and solving it with software.

It’ll definitely get your gears turning!

Thanks to Andy Drish for the intro!

Free Bonus: Download John’s Top Software Pre-Sales Tips

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Learn

  • The selection criteria John uses to find industries and businesses to target << this is gold
  • The outreach script he uses for email and how he gets decision makers on the phone 70% of the time.
  • The questions he asks in that first conversation.
  • How he gets the prospect to explain how expensive their problem is, AND what their ideal solution would be.
  • How he finds the technical help to build and deliver the end product.
  • The tactical difference between a 1-time license and a recurring software-as-a-service.
  • John’s Rule of 10 for pricing.
  • John’s #1 tip for Side Hustle Nation.

Tweetable:

Learn how @johnlogar did 6-figures in pre-sales in 6 months, with no list.

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Links

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

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