251: When a Side Hustle Fails – Lessons, Pivots, and Next Steps from a Less-Than-Successful Side Project

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Note: Click here to download Dustin’s top tips for launching a physical product and the lessons he learned from his failure in this episode.

Dustin Lien from StrategicSauce.com reached out to me with an interesting pitch for an episode.

Dustin had experienced a side hustle failure and wanted to know if the Side Hustle audience would be interested in hearing his story.

I threw the idea out to the Side Hustle Facebook Group and received an overwhelming amount of feedback saying, “Yes,” they wanted to hear the “other side” of a side hustle when it fails.

In this episode Dustin lifts the lid on a business he invested a large chunk of time and money into, only to pull the plug on it a year and a half later.

He designed a great product that solved a pain point for people in the fitness community.

So, what went wrong?

Tune in to hear exactly what did and didn’t work for Dustin, and why he decided to throw in the towel on this project.

Dustin shares what he would do differently if he had to start over, as well as what he’s working on today. He’s loaded with valuable insight for anyone starting a new venture.

Download the Free PDF Highlight Reel:

Click here to download Dustin’s top tips for launching a physical product and the lessons he learned from his failure in this episode.

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Learn:

  • How Dustin came up with the idea for the FitFly Shaker.
  • How he validated the idea and secured a few orders before placing even manufacturing the product.
  • Where and how he sourced his product, and his upfront capital investment.
  • What worked well for Dustin.
  • What didn’t work, as well as the lessons he learned from these “failures.”
  • What he would do differently in hindsight.
  • How he knew it was time to close the door on the business.
  • What he’s working on today.
  • Dustin’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Dustin’s top tips for launching a physical product and the lessons he learned from his failure in this episode.

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1 thought on “251: When a Side Hustle Fails – Lessons, Pivots, and Next Steps from a Less-Than-Successful Side Project

  1. This is such a great interview! Being that most businesses do fail, it’s really nothing to be embarrassed about but how often do we hear the ins and outs of the experience. Thanks!

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