Last fall, Chris Deardorff had a passion for startups and entrepreneurship, but wasn’t sure which direction to go. He had — and still has — a good job doing product marketing.
But as he studied the local startup scene, he noticed a common problem. Many startups struggled to gain traction for their products and services; a problem an experienced product marketer like him could solve.
Chris embedded himself in the local startup community and volunteered to help with marketing for incubators like Techstars and Boomtown, where he got to know several founders.
In this episode, you’ll hear how Chris turned those connections into clients, the suite of services he decided to offer, how he’s delivering the work in addition to his full-time job, and his plans for expansion.
Free Bonus: Download Chris’ Top Tip’s That Took His Part-Time Consulting Biz From Zero to 30K.
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Learn:
- How Chris landed his first paying consulting clients.
- The surprising (to me!) number of clients he’s worked with so far to generate the $30k.
- His pricing structure and a glimpse inside his service packages and offerings.
- The balance he strikes between strategic consulting and tactical execution.
- How he’s grown his team to help deliver the work.
- Chris’ productivity tips for running a consulting side hustle.
- His plans for expansion, including taking his knowledge and experience from one-to-one to one-to-many with digital products.
- Chris’ #1 tip for Side Hustle Nation.
Links:
- TheMarketCompass.com
- Boomtown Accelerator
- Techstars Boulder
- Tiffany “The Budgetnista” on The Side Hustle Show
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Chris talking about the Buyers Journey was really great for me. It made me think about how I can make it easier for people and create the three levels he has. Thanks for sharing Nick!
Great tips thanks for sharing Nick.
Great success story. I love how he practiced “pay it forward” and gave his help first and those connections became clients. Inspiring both personally and professionally. Thanks for introducing me to this interesting man.