232: Going Big on Medium: How a New Blogger Got His First 6000 Email Subscribers (and Made $10k) in 6 Months

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Ben Foley started writing about how to use mindfulness to reduce stress and anxiety at FullyRichLife.com a little over 6 months ago.

Since then, his little side project has generated over 6000 email subscribers and $10,000 in revenue.

His secret sauce?

Tapping into the big audience of readers on Medium.com.

Having overcome stress and anxiety issues himself, he knew this was a niche he could enter and help others. And, with a different approach to using mindfulness in the modern world to help reduce stress working for him, he knew he had a unique angle to blog about.

Before starting his site in December last year Ben had never even written a blog post. However, after finding a passion for writing and encouraged by positive feedback, he “tripled down” on content and started getting huge exposure almost right away — something new sites often struggle with.

Related: My free video series on how to start a blog.

Tune in to hear how you can use Medium to growth hack your new or existing site, and how Ben is turning those readers into subscribers and revenue.

Free Bonus: Download Ben’s Tips For Getting Your Content in Front of Huge Audiences and Building Your Email List

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  • How Ben decided to enter the mindfulness niche.
  • The infrastructure he put in place before launching his site.
  • How he analyzed his niche and found ways he could differentiate himself from others in the space.
  • How he was able to publish articles on huge publications with no prior experience writing content.
  • How he leveraged the huge viewership on Medium to generate more than 6k email subscribers.
  • How to pitch blog post ideas to editors on Medium.
  • How Ben created different revenue streams from his email list.
  • Ben’s #1 tip for Side Hustle Nation.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

8 thoughts on “232: Going Big on Medium: How a New Blogger Got His First 6000 Email Subscribers (and Made $10k) in 6 Months”

  1. I have some struggling in thinking now. How someone can teach or provide courses about mindfullness and stress/anxiety reducing if he/she is not neuroscience researcher or psychologist or have background in those fields? Anxiety, depression is serious thing and should be treated by profesional.
    I am not asking this because I want show disrespect to Ben or insult him or similar. Contrary, I express admiration to Ben and what he has been doing!
    I am asking this because of myself: I have “moral” struggle with this ( with providing teaching/give advices in something which is not my ‘call’ (no profesional background)). Do I have rights to do that, can I do that just based on my experience and love, and no detailed profesional knowledge background? Will I make a harm to someone?
    I would like to hear your opinion! Thank you!

    • A “professional background” doesn’t always equip a person with the ability to successfully help someone.
      What really makes them “professional” anyway? A degree, proving hours of research? A degree is wonderful. I am thankful for my doctor that was required to get that degree; I’m able to (mostly) trust her because of it. We are all capable of THAT. In my personal experience of dealing with anxiety and panic attacks for seemingly my entire life, nobody has been able to help me like I’ve now helped myself. I greatly appreciate the doctor who prescribed that Lexapro to me two years ago. I am thankful she had the ability to do that, but she had no help to offer above that. Her drive for learning was powered by the goal of becoming a doctor, her profession. She reached her goal and is now successfully able to legally provide care for all sorts of people for all sorts of ailments.

      It was my own drive to get better, to actually heal, that caused ME to dig into deeper research. WHY do panic attacks come out of nowhere? WHAT is the ROOT cause? Guess what… all of the information I’ve found, the information I am now sharing to help others, came from professionals (qualified sources). Do I have a degree in neuroscience or psychology? No.
      The information I’ve spent years gathering, because of my determination, has done more for me than any one psychologist/ob-gyn/gastroenterologist/primary physician/oncologist ever did for me! I’m trying to diminish any of them. No way. I appreciate them immensely. I am just trying to point out that we are all capable of learning. Learning to not only help ourselves but others, too.

  2. Hi
    This is ashok from disciplined.trade and Started a medium blog. Your podcast is great motivation and I love your books Nick, thanks a lot ben and nick

  3. I had stumbled across Medium and found some content that was stellar and some not so much. Your Podcast was stellar! Thanks for such powerful information.

  4. hey Nick,

    Just wanted to say thanks for your amazing podcast! I’ve been slowly making my way through all the blogging archives, and it’s helped give me some really great tips as I create my own blog. I actually tried Ben’s tip about posting on Medium– I wrote a good size article about a keyword-researched topic, and also shared it on a Facebook group in my target niche. I got some good traffic through FB– a few hundred views on the first day, and it got immediately picked up by a publication with 16k followers.

    Medium is growing a ton but it is still small enough that you can build a following if your niche hangs out there. I have just over 100 followers in a matter of a few weeks. I’m planning on doing something similar to Ben and cross-posting my blog posts to Medium, with links to content upgrades at the bottom to build my email list.

    Thanks again!

  5. It’s a beautiful thing for mothers to stay at home and work online because they can spend more quality time with their children and rear them the right way. Mommy bloggers find instant success when they share their life in blog posts, video, and images with their target audience and share their content on Pinterest. Female entrepreneur era is here to stay! :-)


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