I’ve had an idea for a new affiliate site kicking around in my head for a while now, so I thought I’d do a live walk-through of my thought-process and analysis of whether this is an opportunity I should pursue or not.
A comparison and review site for meal delivery services like Blue Apron, Plated, Hello Fresh, Gobble, and others.
I think there’s a big opportunity in reviewing products and services that aren’t reviewed on Amazon, and this one is a market I’m interested in because … well, food.
In this special solo Friday edition of The Side Hustle Show I break down my research and thoughts on this niche to arrive at a go or no-go decision. I also attempted the content marketing trifecta of recording a live Periscope broadcast, a screen capture video for YouTube, and a podcast episode.
Unfortunately the audio on the screen recording failed, but I attempted to sync it up to the Audacity recording in the video below. And a big thanks to everyone who joined on the live Periscope broadcast!
(You’ll hear some mouse clicking in the background of the recording — that’s me navigating to different tabs during the screen-capture video.)
In this episode I cover:
- Why thinking of something as an “affiliate site” is the wrong attitude.
- My first-stage research of the potential affiliate partners.
- The tools and metrics I use in my initial evaluation.
- A SWOT analysis of this business. (Strengths, weaknesses, opportunities, and threats.)
- What my next steps would be.
What say you? Think you could use this framework to evaluate potential niche or authority site ideas?
Do you think I’m giving up too easily on the meal delivery niche? Could this turn into a profitable site?