252: Facebook Ads Arbitrage: How to Drive Consistent Profitable Traffic to Your Blog


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Would you trade $1000 for $2000? How about $10,000 for $18,000?

If you’re anything like me, I’ll make those trades all day long!

Well, Deacon Hayes is doing exactly that every month through his blog, Facebook ads, and affiliate marketing.

Although he’d been blogging for years, his traffic and revenue had kind of stagnated.

Inspired by the success of The Penny Hoarder using a similar strategy in a similar niche, Deacon decided to jump in and throw $1000 toward his new Facebook Ads experiment. Within a month he’d effectively doubled his investment.

Ten months later he’s built a beautiful machine that combines compelling helpful content, affiliate relationships, and the massive reach of Facebook.

In this episode, you’ll hear the type of content Deacon has found most profitable to promote, the types of ads he runs, and how he’s able to get his costs per click down to around $0.05.

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Learn:

  • How Deacon has found financial independence through online businesses.
  • Why he decided to start running Facebook ads to drive traffic to his articles.
  • The types of articles that convert best with Facebook ads.
  • How to best monetize your articles with affiliate offers.
  • Deacon’s tips for optimizing the articles you’re driving traffic to.
  • How he doubled his money in the first month and is netting $10k just 10 months later.
  • How he lays out the look of his ads and does split testing to maximize conversions.
  • Deacon’s #1 tip for Side Hustle Nation.

Links:

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With all of my guest's top tips and resources included.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

4 thoughts on “252: Facebook Ads Arbitrage: How to Drive Consistent Profitable Traffic to Your Blog”

  1. I’m curious if he had to personally message his affiliates to ask for a link or if they were already available.

    Also, I wonder how often he generated original and fresh content for his finance blog. I love talking about investing but I don’t know if I would be able to do it consistently for six years, on a daily basis.

    Interesting talk! Thanks so much!

    Reply
    • Thanks Todd! So my understanding is that most companies have or had pre-existing affiliate programs through networks like CJ, Linkshare, FlexOffers, etc. Then it was just a matter of joining the programs and using the links provided by the networks.

      Reply
  2. Fantastic tips and insightful discussion. If you have something to offer from your blog which will add value to your audience then Facebook is a great platform to market and promote it. And if targeted properly then Facebook ads can lead huge profits to the company.

    Reply

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