277: How to Set Up and Sell a Group Coaching Program

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Note: Click here to download Paul’s top tips for setting up and selling a group coaching program from this episode.

Paul Brodie is a former special needs teacher turned 11-time Amazon bestselling author.

What started as a side hustle writing about his own weight loss journey turned into a string of bestselling titles on Amazon, $3000 paid speaking gigs, 1-on-1 self-publishing coaching, and ultimately the group coaching program I invited Paul on the show to share more about.

Why go down the group coaching route?

After working with other authors on a 1-to-1 basis and seeing them achieve similar success self-publishing their books on Amazon, Paul had “an epiphany.”

By developing a group coaching program there was no limit to the number of authors he could work with.

Paul dove right in with a live webinar to test his idea for a group coaching program without a huge audience or list of his own. With 5 students signing up on the spot at $1.5k each, he started work on the content and drip-feeding modules out on a weekly basis.

Tune in to hear how Paul used the momentum from self-publishing books on Amazon to open up several other business opportunities before landing on the group coaching program.

He covers how he set the price for his program, the methods and tools he uses to automate accepting new students, delivering the weekly modules, and where he goes from here.

Download the Free PDF Highlight Reel:

Click here to download Paul’s top tips for setting up and selling a group coaching program from this episode.

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Learn:

  • How writing a book as a side hustle lead on to multiple business opportunities.
  • The “epiphany” that made Paul realize he could switch from 1-to-1 to 1-to-many coaching.
  • How he used a live webinar to test and validate his idea.
  • How he now uses pre-recorded evergreen webinars to generate new students.
  • How Paul structured his 10-week content for his program.
  • The technology behind automating most of his program processes.
  • How he priced his group coaching program.
  • Paul’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF Highlight Reel:

Click here to download Paul’s top tips for setting up and selling a group coaching program from this episode.

2 thoughts on “277: How to Set Up and Sell a Group Coaching Program

  1. Alot of audio problems after the 18 minute mark. The audio kept stopping (at least 6 times) and I had to keep clicking 1 to 2 minutes ahead to pick it up again. Upset the momentum and missed alot of info.

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