Tyler Zey turned his web development side hustle into a full-time business, but not without a few twists and turns along the way. Tyler’s actually a classically trained musician (clarinet), but now runs EasyAgentPro, one of the leading marketing services for real estate agents — despite having no background in real estate.
What he lacked in real estate knowledge he made up for with hustle. The idea to focus on real estate came after developing a website for an real estate agent. But instead of immediately “niching down” to serve that market, he started a blog instead.
Want to start a blog of your own? Check out my free 6-part video course on how to set up your own site.
The blog had some big viral hits, and drew a lot of traffic from Pinterest, but failed to make money. Tyler even invested a ton of time and energy into building a real estate marketing training course. Of the 1000 subscribers he had at the time, zero bought.
But this story has a happy ending, and it just took a little listening to what his readers wanted most, instead of what he wanted to sell.
It’s similar to the Hustler’s Path pattern: freelance –> agency –> productized service or software. But it all starts with taking action.
Today, the EasyAgentPro site is right around a year old and is generating about 70,000 visits a month. For the sake of comparison, Side Hustle Nation is two and a half years old and got around 45,000 visits in the last 30 days.
Listen in for a fun conversation with some great actionable takeaways for side hustles in any industry.
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Learn:
- How he decided on his niche.
- How Tyler grew his blog to 70,000 readers a month in less than a year — in an industry he knew nothing about.
- The types of “epic” content he created that went viral on Pinterest.
- The surprisingly effective lead magnet that generated thousands of email opt-ins.
- How his first attempt at monetizing the blog was a spectacular failure.
- The lightbulb moment that turned everything around.
- How he’s productized his service and is removing himself from the process.
- Tyler’s #1 tip for Side Hustle Nation.
Links:
- EasyAgentPro.com
- 200 Real Estate Marketing Ideas
- 53 Lead Generation Ideas for Realtors
- LeadPages
- The Hustler’s Path
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
I have finally decided on a good niche and started working more on my blog. After less than 2 months of dedicated work I can see some great results. The tips provided in this resource (thanks for sharing, by the way) will help me further.
Nice! Thanks for the comment Ramona.
Great episode Nick! Shows how all of us start not really knowing what the heck we’re doing. We just keep going and figure it out. Keep up the good work!
Thanks Matty!
Good work! Very inspiring for new bloggers!!!
Hello sir,
I want to start my blog but m confused what niche is best for me?
can u help me, please?