39: Hacking Your Side Hustle for Growth and Passive Income

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In Episode 39 of The Side Hustle Show, I’m joined by Mike Newton from HackingPhotography.com.

We discuss how to make a name for yourself in any business, how to score corporate clients (and why you’d want to), and how to generate passive income streams from a service business.

I met Mike at Affiliate Summit in January, just by randomly sitting at the same breakfast table, and I’m glad I did because he’s got a great business sense and a great side hustle story to share.

The conversation centers on photography, but I think the lessons can be applied across a broad array of different business models.

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  • How Mike’s passion for photography evolved from hobby to side hustle.
  • How he got his first paying customers.
  • The foot-in-the-door strategy that leads to awesome goodwill and word of mouth.
  • The “aha moment” when one photo gig paid more than a month’s salary at his day job.
  • How he differentiated himself and began to land lucrative corporate clients.
  • How service businesses can leverage their expertise into passive income streams.
  • Mike’s process for creating and selling his first digital product, without any sort of online presence or following.
  • Why Amazon was not the right outlet for his Hacking Photography book.
  • Mike’s #1 tip for Side Hustle Nation.


Let me know what you think of Mike’s side hustle hacks in the comments below. Anything you can apply to your business?

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

3 thoughts on “39: Hacking Your Side Hustle for Growth and Passive Income”

  1. Nick,

    Thanks for having me on buddy. I really need to update my profile photo considering I look a bit more like Grizzly Adams now… It’s been a hell of a ride taking photography from a hobby to full-time income as well as leveraging that knowledge into my first product. I appreciate you putting out all this knowledge on your blog to help us all speed up our learning curve. I listened to your podcast about Fiverr.com and already put up a gig that creates push-button sales, thanks for the heads up on that!

    • Thanks for delivering the goods in this episode!

      Reg, Fiverr — it’s pretty addicting right? I’m been having some fun over there, but they won’t let me into the Top-Rated Seller club yet!

  2. I never thought to add my own product to e-junkie. Great insight on creating a product for that.
    I agree with the fact that heading to the amazon marketplace with an ebook would be less than desirable, I did like the idea of including a lot of extras that drive the customer back to main site for more info, and to capture their information.


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