36: A Job-Killing Membership Business Around Your Passion

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Melissa Witmer runs UltyResults.com, a strength and conditioning membership site for ultimate frisbee players that generates a full-time income. In episode 36 of The Side Hustle Show, learn how she took the concept from idea to side hustle to full-time business and how you can replicate her success.

A big thank you to David from ThePowerofPartTime.tv for the introduction!

Melissa was a former adjunct professor who combined her love of ultimate frisbee with her master’s degrees in Kinesiology and Chemistry to create a leading fitness resource for her fellow ultimate players.

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  • Why she took a long-term view of the business.
  • The books she read to get in the right mindset to build a meaningful and valuable business (not a blog).
  • How her first monetization attempts didn’t really resonate with her readers.
  • A behind-the-scenes look at her marketing and promotion efforts.
  • How an auto-responder sequence can fill your sales funnel.
  • The tools and software she used to build the site.
  • Melissa’s #1 tip for Side Hustle Nation.

The Links:

Pretty sweet, right? If you were to start a membership site, what topic would it be about? Leave a comment below and let me know!

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

2 thoughts on “36: A Job-Killing Membership Business Around Your Passion”

  1. Loving your show. I’ve had a side hustle virtual assistant business for 10+ years. People think I should quit but the outside job pays the health insurance. In the near future I’d love to build a membership around retirees.


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