282: How to Build a $60k a Year Part-Time Blog

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FoodTruckEmpire.com generates $60k a year on the side from Brett Lindenberg’s marketing consulting job.

Why’d he start a blog about the food truck industry?

“I started the blog at a time in my life when I was looking at just a whole bunch of different business ideas,” Brett said.

Originally, Brett wanted to start his own food truck. While researching how to start a food truck business he discovered there wasn’t enough quality information online.

So, he did what all good entrepreneurs do – capitalized on this gap in the market and started his own blog.

Brett creates the bulk of his content interviewing food truck owners and influencers in the industry.

He’s grown his blog to $60k a year in just 4 years through building an academy course, securing paid advertising, running AdSense, and selling ebooks.

And spoiler alert: he never ended up starting that food truck!

Tune in to hear Brett’s content strategy, the different ways he monetizes his business, and how you can apply these methods to your own blog.

Don’t have a blog yet? Check out my free video course on how to get your site up and running in no time.

Free Bonus: Download Brett’s Top Tips For Starting and Monetizing a Part-Time Blog

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  • Why Brett decided to start a blog in the food truck niche.
  • His content creation strategy.
  • How long it took to start seeing traction and revenue.
  • The two main sources of traffic to his site.
  • How he monetizes the website.
  • The marketing and processes behind his Food Truck Academy.
  • The tools Brett uses to run his business.
  • What’s next for Brett to increase revenue and expand his audience.
  • Brett’s #1 tip for Side Hustle Nation.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

3 thoughts on “282: How to Build a $60k a Year Part-Time Blog”

  1. Great ‘Cast, Nick and Brett.

    One of the most valuable takeaways is the frank discussion regarding Pat Flynn’s food truck efforts. It really shows that there’s really no such thing as a fully saturated niche. It would be easy to be scared off from working a business idea that a big name like Pat Flynn followed you into, but hard work and delivering value will succeed.

    Just for fun, I went and looked at Pat’s latest income report, and Brett’s food truck site is doing about 4 times the revenue as Pat’s is doing. Good on you, Brett.

  2. Not sure if Brett is answering questions but I was curious to know how much he charged for premium listings on the directory page in the beginning and how much he charges now.

    Thanks for an interesting podcast.

  3. All a person needs is dedication, do the transformation business work, and a visionary mindset where they see themselves as a future “side hustle millionaire.”


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