Jodi Carlson has been running her blog LeaderConnectingLeaders.com part-time since 2014 and has slowly built it up to $5-6k a month in revenue.
The earnings come from a combination of mostly digital product sales, as well as advertising, and affiliate relationships.
The surprising thing – to me at least – is that she’s done this in a niche that theoretically doesn’t have any money.
Her readers and customers are almost all volunteers and they’re donating their time to local non-profit groups – in this case, Girl Scout groups.
On the surface that makes it seem like it’s as tough a niche as any to tackle, which makes Jodi’s results even more impressive.
She brings more than two decades of experience in Girl Scouts to the table, as a scout, then as a troop leader, and even though the blog didn’t start out with dollar signs in mind she’s turned it into a substantial income stream.
“I actually started it to help myself, and to then help troop leaders in my community,” Jodi said.
Jodi started documenting the activities she was doing with her Scout Troops in her blog and making PDF books so she could refer to them again in the future, and shared her articles with a small circle of other leaders in her community.
It wasn’t long before Troop leaders further afield started asking for her activity books. This sparked the idea to start selling her books and growing her blog.
Tune in to hear how Jodi comes up with product ideas and prices those, how she made her first sales, how she’s grown her traffic to more than 100k pageviews a month, and income to $5k+ a month – all while working full-time and raising a family.
Related: Check out my free video series on how to start a blog.
Free Bonus: Download Jodi’s Top Tips For Growing A Blog and Creating Digital Products
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Subscribe to The Side Hustle Show on iTunes!
Subscribe to The Side Hustle Show on Android!
Subscribe to The Side Hustle Show via RSS!
Or use the player app above to listen right in your browser.
Sponsors
- Freshbooks.com – Start your 30-day free trial today!
- DesignCrowd.com – Save up to $100 on your next design project!
Links / Next Steps
- LeaderConnectingLeaders.com
- Teachers Pay Teachers
- How to Make Money on Teachers Pay Teachers
- LeaderConnectingLeaders Pinterest Page
- LeaderConnectingLeaders Facebook Page
- MailerLite
- WooCommerce
- AdThrive
- My free video course on how to start a blog of your own
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Pin it for later:
Great episode!
I like the part where Jodi discussed her pricing points on the books. She mentioned that others thought she should charge more, but she knows her audience and the fact that they are volunteers spending their own money.