122: How to Re-Purpose Content Into Multiple Income Streams

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This week, I’m joined by fellow online entrepreneur and freedom-seeker, Natalie Sisson.

Natalie is a masterful marketer, blogger, podcaster, and speaker, and on this call she breaks down how a blog post idea became a major turning point in her business, and was eventually re-purposed and repackaged more than a half-dozen ways — all ringing the cash register in some unique fashion.

The breakthrough moment was going from $0 to $15,000 in one month, with what I thought was a pretty savvy strategy.

If there’s a theme to the show, it’s to make the most of what you already have rather than always worrying about creating something completely new; a concept I know will appeal to side hustlers who are always short on time.

I first met Natalie at World Domination Summit in 2013, as she was launching her book, The Suitcase Entrepreneur: Create Freedom in Business and Adventure in Life.

Since then, we’ve crossed paths a few more times and finally got around to recording a pair of shows together, one for her podcast and one for The Side Hustle Show.

Free Bonus: Download Natalie’s Top Content Re-Purposing Strategies

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  • How Natalie went from “broke to earning $15k in one month.”
  • How she turned an original blog post series on social media into a variety of projects and income streams over the next few years.
  • The innovative way she filled the seats at her first in-person workshops.
  • How she transitioned that material an evergreen digital product called Social Media Bootcamp.
  • The technology she used to set up and sell the Bootcamp.
  • Natalie’s first membership community, the Social Media “Club.”
  • How she validated The Freedom Plan before building it out completely, and how user comments and questions fueled the direction and content.
  • The tactics she says were most effective in building her audience online.
  • Natalie’s #1 tip for Side Hustle Nation.


One is Greater Than Zero:

Re-Purpose Content 8 Ways to Sunday:

  • Blog post series (free) –>
  • Free ebook giveaway to grow subscriber base (free, but leading customers to paid options) –>
  • Series of in-person workshops (paid) –>
  • Online course and programs (paid) –>
  • A membership community (paid) –>
  • One-on-one coaching/consulting clients (paid) –>
  • Speaking engagements (free and paid) –>
  • A signature online program, The Freedom Plan (paid) –>
  • In-person retreats (paid)

What do you think? Could you apply some of Natalie’s strategies to earn money from what you already have, rather than creating something totally new?

Let me know in the comments if this episode triggered any new ideas or inspiration, or if you have a content-repurposing success story.

Thanks for tuning in!

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

4 thoughts on “122: How to Re-Purpose Content Into Multiple Income Streams”

  1. great set of tips for repurposing content into income. Some of these were things I was already thinking about like making a paid digital resource. I really like the idea of a membership community.

  2. Hey Shawn, thanks for stopping by. I think membership sites, along with software businesses, are kind of the holy grail in terms of predictable recurring revenue. What would your membership community be about?

  3. That Gary V video is so totally motivating! Writing blog posts, uploading YouTube videos, etc., can feel like talking to an imaginary friend. It’s nice to hear it from a successful person, that it is not a waste of time.

  4. One thing I love about her work is that she has a long term view to it. I’ve started converting my coaching business into a blog and it is amazing how much terrible short term planning most bloggers have. Great podcast!


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