You’ve heard the stories of websites and businesses “going viral” on Reddit and other social platforms, but there’s an art and a science to it.
To me, Reddit is kind of an intimidating place. I’ve never spent much time there, but I have an appreciation for it’s potential as a networking and marketing channel.
After all, it’s the 9th most popular site in the US and 32nd most popular site in the world.
My guest this week, Brian Swichkow, is a viral marketing pro, having achieved outsize results on several different projects, such as:
- Building his ex-fiancé’s dog a YouTube channel with 6,500 subscribers and 2M+ views.
- Breaking a server when he launched his blog with 450K pageviews in the first 72 hours.
- Making a girl on Tinder world famous with 25 million impressions in under 72 hours.
- Creating “most absurd email to give in bar” with 11K pageviews in the first 30 minutes.
Having one viral hit could be considered a lucky fluke, but to be able to do it again and again, and you start to recognize a repeatable, learnable pattern.
That’s what listeners can look forward to in this episode; how you can apply Brian’s tactics to your own side hustle to get more visitors, leads, and customers.
Long-time listeners of the show will remember Brian from WAY back in The Side Hustle Show archives from episode 23 in 2013.
Free Bonus: Download Brian’s Top Reddit Marketing Tips
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Learn:
- How to embed yourself in relevant Reddit communities.
- The fine line between tasteful self-promotion and outright spam.
- The ways smart marketers and freelancers are using Reddit to drive traffic and generate leads.
- The differences between “brand platforms” (like Facebook) and “community platforms” like Reddit.
- The types of content that perform best on community platforms.
- Brian’s #1 tip for Side Hustle Nation.
Links:
- Ghost Influence
- The Ghost Influence Podcast
- Brian’s roommate Facebook ads prank
- That Shirt Was Cash | Reddit Thread: $40k before Shopify Trial Ended
- Ellusionist Flame Thrower
- Tinder Hacks
- The User is Drunk
- Cloudflare
- W3 Total Cache
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Viral concept was black spot I read about it and didn’t understood what it is, finally your blog helped me to understand. Thanks
Reddit members are really harsh compared to other communities. It is very difficult to drive traffic from this site.