You’ve heard the stories of websites and businesses “going viral” on Reddit and other social platforms, but there’s an art and a science to it.
To me, Reddit is kind of an intimidating place. I’ve never spent much time there, but I have an appreciation for it’s potential as a networking and marketing channel.
After all, it’s the 9th most popular site in the US and 32nd most popular site in the world.
My guest this week, Brian Swichkow, is a viral marketing pro, having achieved outsize results on several different projects, such as:
- Building his ex-ﬁancé’s dog a YouTube channel with 6,500 subscribers and 2M+ views.
- Breaking a server when he launched his blog with 450K pageviews in the ﬁrst 72 hours.
- Making a girl on Tinder world famous with 25 million impressions in under 72 hours.
- Creating “most absurd email to give in bar” with 11K pageviews in the ﬁrst 30 minutes.
Having one viral hit could be considered a lucky fluke, but to be able to do it again and again, and you start to recognize a repeatable, learnable pattern.
That’s what listeners can look forward to in this episode; how you can apply Brian’s tactics to your own side hustle to get more visitors, leads, and customers.
Long-time listeners of the show will remember Brian from WAY back in The Side Hustle Show archives from episode 23 in 2013.
Free PDF Download:
- How to embed yourself in relevant Reddit communities.
- The fine line between tasteful self-promotion and outright spam.
- The ways smart marketers and freelancers are using Reddit to drive traffic and generate leads.
- The differences between “brand platforms” (like Facebook) and “community platforms” like Reddit.
- The types of content that perform best on community platforms.
- Brian’s #1 tip for Side Hustle Nation.
- Ghost Influence
- The Ghost Influence Podcast
- Brian’s roommate Facebook ads prank
- That Shirt Was Cash | Reddit Thread: $40k before Shopify Trial Ended
- Ellusionist Flame Thrower
- Tinder Hacks
- The User is Drunk
- W3 Total Cache
Free PDF Download: