209: Amazon FBA Private Label Strategies for 2017 – Featuring Two 7-Figure Sellers

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I last spoke with Andy “Slamazon” Slamans on episode 84 of The Side Hustle Show. Back in 2014, Andy was wrapping up his first year as a full-time Amazon seller and on the podcast he shared all his best tips for product research and getting started as an FBA private label seller.

I was excited to have Andy back on the show along with his Amazon FBA business partner Liran Hirschkorn. Both Andy and Liran are now running 7-figure Amazon private label businesses!

In this episode, they share how the FBA landscape has changed over the last couple of years, and how they have moved with the changes to build successful businesses.

Andy has seen his revenue grow from $400k in year one, to $900k in year two, and he is closing in on $1.8 million for year three!

Tune in to hear Andy and Liran explain the process they are currently using to perform product research so they know they are sourcing products that will sell. You’ll also learn how they create “bundles” and unique products that separate them from their competitors, and how they launch their products and gain initial traction within the Amazon search engine.

This episode is packed with everything you need to know to start your own FBA private labeling business or start taking your business to the heights that these guys are at.

You can find out more about how they run their businesses at AmazingFreedom.com/hustle.


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  • Why Amazon is nowhere near saturated and there is plenty of opportunity for you to get started selling on the platform.
  • What the realistic startup costs are for launching your first product.
  • What the product research process looks like for 2017.
  • How to make your product unique, stand out from the crowd, and sell more.
  • Where you can find product ideas outside of Amazon.
  • The tools and hacks they use to do product research and launch products successfully.
  • How a best-selling game on Amazon lead to lucrative spin-off products.
  • How to get that all-important initial traction on new listings.
  • How Amazon’s “A9” search algorithm works and how to boost your listings.
  • Tips and hacks to give your product listings an edge over your competitions.
  • Liran and Andy’s #1 tips for Side Hustle Nation.
  • Liran’s#1 tip for Side Hustle Nation.


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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

5 thoughts on “209: Amazon FBA Private Label Strategies for 2017 – Featuring Two 7-Figure Sellers”

  1. Great update and insight into how things have changed in the FBA game. Really got my gears spinning on new ideas!

    Question: Since branding is so important, do you create multiple Amazon seller accounts for each niche, or even different seller accounts for each product you sell in different categories? Or do you have one main store with a generic name like “General Supply” then sell your branded products through that store?

    I’m not familiar with Amazon’s policy on multiple seller accounts….

  2. Hi Michael, I sell all of my brands from 2 Amazon approved seller accounts. I do not think it is super important to have a Amazon account for each brand in fact Amazon will only allow you to have 2 seller accounts.

    • So you just have a “general store” basically, then sell all of your private label items as that brand even if their in different categories. I’ve seen people that have very category specific names, but who are obviously selling PL items, and it made me wonder if they have another name and account for other categories. Like a store selling only cycling stuff called “Cycle Gear” for example.

      Thanks for the reply, and taking your time to do this!

  3. Hey Nick,
    Is it possible to just interview Amazon sellers who are only Amazon sellers? I’m skeptical of guests now who have their own info products to sell about selling on Amazon. In this case, they are trying to get featured on as many shows as they can to tap into the shows audiences. I think it begins to hurt the shows because they are just doing a podcastmercial for the guests info products.


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