33: How to Build a Niche Coaching Business That Lets You Quit Your Job

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In episode 33 of The Side Hustle Show, I’m joined by Virginia Roberts from TheHeartographer.com. Virginia shares an awesome story of side hustle success, turning a personal skill into a hobby, then into a part-time coaching business, eventually quitting her job to be a full-time entrepreneur.

The conversation revolves around Virginia’s coaching business, but there are a ton of parallels that can apply to really any niche coaching business. This is a good one.

Big shout-out to Kai Davis from Episode 4 for the introduction.

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  • How she got her first clients.
  • How to create tiered pricing packages that deliver more value than a straight hourly rate.
  • Why she said “I wasn’t really ready to quit,” and what got her over the edge.
  • How to deliver the service to clients around town, around the country and around the world.
  • Look inside Virginia’s marketing and sales tactics.
  • Why she’s been hesitant to “productize” the business.
  • Virginia’s #1 tip for Side Hustle Nation.


I was excited to hear about this cool little business because it just goes to show you there are opportunities everywhere. Can you apply Virginia’s lessons and strategies to your own side hustle?

Also, what do you think about the listener question — should side hustlers put their business on LinkedIn?

Feel free to share your input in the comments below.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

2 thoughts on “33: How to Build a Niche Coaching Business That Lets You Quit Your Job”

  1. Hey,

    Some great inspiration to take away there!

    I was just wondering if you have considered creating pdf scripts for your podcasts?

    I find it hard sometimes to listen to the podcasts and only have time to scroll through a document and read it as opposed to listening.

    You can hire people on Fiverr to type them up for you and just makes it another option for your readers :) I would certainly read them!

    Great site BTW


    • Hey Jess, thanks for the note. And yes, podcast transcriptions are definitely on my “would-be-awesome-to-do” list!

      Looking forward to following your journey to digital-nomadism :) Keep me posted!


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