64: The Path to Passive Income on Udemy – Even If You’re Not an Expert

Side Hustle Nation is dedicated to improving your personal profitability. To do this, we often partner with companies that share that mission. If you sign up or make a purchase through one of our partners’ links, we may receive compensation—at no extra cost to you. Learn more.

I’m excited to welcome Scott Britton from Life-LongLearner.com and The Competitive Edge podcast to The Side Hustle Show.

In this chat, we talk about how he built up a passive income stream from online courses on Udemy, which gave him the freedom to travel and live in South America for several months.

Scott’s a business development pro, an excellent marketer, and bestselling author of Lifehacks. In fact, I followed many of the tactics from Scott’s Kindle book launch for the Work Smarter launch last month.

Update: The book was a hit! Here’s the breakdown of my launch strategies.

He’s a super smart guy and really delivers a ton of excellent tips in this episode. I think you’ll like it!

Subscribe to The Side Hustle Show on iTunes!

Subscribe to The Side Hustle Show on Stitcher!

Subscribe to The Side Hustle Show via RSS!

Free Bonus: Download Scott’s Step-By-Step Process

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.



  • How to create and sell premium content, even if you’re not an expert.
  • 3 tactics to seed your course with initial student enrollment and reviews.
  • How Udemy’s “velocity-based popularity” algorithm works, and how to work it your advantage.
  • How you can use Udemy to funnel students to your blog, email list, and other products or services.
  • How to use Google Analytics to test the effectiveness or your course titles.
  • Why most other online education platforms are a waste of time.
  • The downsides of building a popular course.
  • Scott’s #1 tip for Side Hustle Nation (and why he’s spent $10,000+ on it already this year)


Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

What do you think? What could you teach?

Like That? There's More!

Join the 100,000 Who Get My Best Stuff via Email

I'll also send you my free guide: The 5 Fastest Ways to Make More Money.

Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

24 thoughts on “64: The Path to Passive Income on Udemy – Even If You’re Not an Expert”

  1. Man, 35:06 and on hit right home for me… deep. The take-aways for Udemy were spot-on, but this part of the podcast is what got me good.

    Getting tons of awesome email from people all over the world asking on how I can help pick their paths, guide them to the future they desire, regain confidence, etc. etc. I absolutely love helping people but, just like Scott said… it really starts to cut into available time and internal resources.

    Definitely not complaining, but there’s also a ton of head-space that gets committed. It gets tough. It gets real tough. I have a renewed respect for those solely dedicated to the social services and humanitarian career paths.

    This episode came at an interesting time as I’ve been getting the same “moving away from the information-only-business” feelings creeping in and it’s good to hear Scott talk about this. I’m also beginning to wonder if this is just something that entrepreneurs / small business folks experience along the way?

    Got my gears spinning good – great episode here Nick!

    • Thanks Richard! I actually almost cut that part out, but thought better of it. Gotta show that it’s not all rainbows and unicorns. I don’t get anywhere near the volume he gets and it still feels like a hamster wheel sometimes.

  2. Another great episode. I make a bit on Udemy and there were loads of great takeaways.

    But I agree with Richard, it was the bit about 80 emails a day that really got me. Scott, mate, if you’re reading this, I think you should get a VA to do your email. I know it’s easy for me to say but I’m definitely getting one soon and I don’t get 10% the email you get.

    Don’t answer questions from people who are “ask-holes” and inquire about things that aren’t even in your courses. They’ve only paid you a few dollars – not the consulting rate you would charge for the time it takes to properly reply to the email.

    So your VA should start every email reply: “Scott receives 80 emails like yours so I’m sure you will understand that your query is unlikely to be answered. In the meantime I think you’ll be interested in the following article’s from Scott’s blog. Bla bla.”

    I know Pat Flynn recently did a podcast about inbox zero which included his VA. I didn’t listen because I didn’t think it applied to be yet. But, I will now. This has been a wake up call for me because I can only see it getting worse.

    I know this seems a little bit mean but it’s not fair spending the day answering people’s questions.

    • Hey Rob, thanks for stopping by — I’ve definitely been following your Udemy journey as well!

      The email thing is an ongoing challenge, and I don’t get anywhere near the volume Scott does. Since I’m pretty early in my journey, I try and make a point to personally respond to people because I think that will help build an engaged audience. I try and do batch processing as much as I can, but if and when it gets to the point of answering 80 emails a day, with no direct correlation to clients or revenue, I agree it’s time to do something about it.

      • For larger volume instructors, I think the only way around it is to jump into the Udemy inbox each day or few days and copy/paste a reply that asks people to email your support@ address.

        I’d then set up my email inbox using a tool like Help Scout where you can use Saved Replies and quick linking to knowledge base articles to hammer through the email (or, as Rob, suggests, have a VA do it).

        To add some value to it, you could ask people, after they’ve emailed support@ if they want to join your email list, your Facebook group, your community, your Patreon etc

  3. Nick, thank you. This interview with Scott was chock full of info I’ve been dying to know about…and things I didn’t know I needed to know about! Amazing.

    And, I also have to chime in, I’m a recent recipient of one of your personal email messages. Honestly? It blew me away. So if you’re able to keep it as personal as possible, even with some help of a VA, you will continue to stand out as the inspiring down-to-earth guy that you seem to be. With all the hype and self promotion out there there’s a true shortage of people like you! In the words of Hammer: You’re too legit to quit. :-)

  4. Hey Nick! My pleasure. And thanks for the Udemy worksheet, it’s a huge value. I love that you collect all the nuggets from your guests and give us an actual PDF to download. Sweet!!

  5. Great podcast as always Nick. Working on my side hustle and learning from people like Scott and you really makes the lonely journey much more bearable. Keep up the great work.

  6. Thank you Nick for another great podcast. This was full of great, actionable stuff!

    I’m glad that you kept the last bit in there when Scott got real because it’s important to think about scaling and what to do when you hit that point. Like he said though, it’s nice to have that freedom (or financial safety net of passive income) to then work on the next project.

    I like the point he made about it being a lonely gig sometimes. That’s a cold hard truth of working online though right? It also makes a difference if you have a family or not. I know for me, being able to take off and go swimming on a Tuesday morning with the kids is a BIG deal and one I’ll always fight to keep.

    Thanks again for the great episode!

    • Thanks Sean. I’ve had to get very proactive about networking online and in person to break through the entrepreneurial loneliness. Masterminds ftw! And the opportunity for “off-peak living” like swimming on a Tuesday morning is a huge bonus.

  7. I really love the content really want to start my side hustle . I will be looking into the platform on Udemy not sure what course to offer …

    • Thanks Shay! As far as figuring out what to offer, look into your inventory of skills and experiences. Is there a topic that other people come to you for advice on? Is there a problem or hurdle you’ve overcome? Maybe that could be turned into a course.

  8. Hi Nick (and the rest of the side hustle show nation)
    I wanted to put out a question regarding creating content online.
    I am an engineering and an expert in 3D design. I make my money but doing designs for hire. Pluralsight, a website similar to Udemy, contacted me about creating content online about 3D modeling. I accepted their offer, made my audition video, got approved as an author, and will soon be starting my first project.
    In the statement of work that they sent, we will be negotiating terms. Payment works as a one-time upfront free (upon completion of a course) and royalty payments once a quarter. These royalties are based on a percentage of sales.
    My question is, what type of royalty should I expect? They have not made an offer yet as to the percent.
    As far as the one time upfront payment, I got a comment in an early phone conversation that it is about $1000. Should I try to negotiate that as well?
    Love the podcast man! It is in my top 3 and maybe my favorite. I did the side hustle so long before making the jump to full time entrepreneur and am so glad I did it!

  9. Hello,
    As a passionate online business owner myself, I believe that creating as many passive income streams as possible is by far the most powerful way to be successful entrepreneur. However, It takes so much efforts and time to get great results.
    Thanks so much
    Omar Saady


Leave a Comment

Usually Hustling, Occasionally Social

plutus winner

The Company

4580 Klahanie Dr SE #155
Sammamish, WA 98029

The Fine Print
Terms of Use
How We Make Money
Do Not Sell My Personal Information
As an Amazon Associate, we earn from qualifying purchases.