58: Engineering a 20,000 Download Kindle Launch: My Tactics, Takeaways, and Biggest Mistakes

This post may contain affiliate links. Please read my disclosure for more info.

ENGINEERING

Amazon launch report chartI’ve been anxious to share the results of my Work Smarter Kindle launch with you, including all the behind-the-scenes work and strategy that went into it.

In this special edition of The Side Hustle Show, I break down start-to-finish everything I did to create the book, market it, and set it up for success on Amazon after the free promotional period ended.

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You’ll learn:

  • How a virtual assistant service built the foundation of the book.
  • My two biggest goals for the project.
  • How I seeded the book with its first positive reviews before launching to the general public.
  • How I screwed up the formatting for the first 17,000 readers, and I how I fixed it.
  • How I generated over $100 in affiliate commission promoting a free book.
  • The email subject lines I used when reaching out.
  • My costly Facebook mistake that hurt visibility.
  • The marketing channels I used and the ones I believe were most effective.
  • Why I changed the title of the book mid-week.
  • My pricing strategy during the free promo period and beyond.
  • How I successfully transitioned the book from free to paid, and have earned nearly $1000 in royalties so far.

Links:

The Kindle promo sites I submitted to:

The Top 5 Kindle Promo Facebook Groups:

  1. Free E-Books Download
  2. Free Kindle and Nook eBooks for Readers
  3. Free Kindle Books
  4. Awesome Free Kindle Books Here!
  5. Free Books

This project was a ton of fun and I’m happy to be able to share the results and tactics with Side Hustle Nation. If you have any questions or comments, please leave a note in the comments below.

And if you found this episode valuable, please be sure to share it around!

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12 thoughts on “58: Engineering a 20,000 Download Kindle Launch: My Tactics, Takeaways, and Biggest Mistakes

  1. Man oh man congrats on this successful journey! And I had to say ^5 big time on turning me on to merchantwords… no idea why I haven’t heard of them, yet. Now off to read your book and leave a review!

  2. Hello Nick,

    I, too, want to thank you for introducing your audience to MerchantWords.com. Do you have any idea or any metric in regards to what is a good number of estimated searches related to a successful book, or interest in a book? If I have have a working title with 25,000 searches (pretty specific topic) is that worth the time and effort? Other ideas, which I’m not as excited about, kick off searches in the 600,000-1,000,000 range (which obviously have more content to offer). Any insight would be greatly appreciated.

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