58: Engineering a 20,000 Download Kindle Launch: My Tactics, Takeaways, and Biggest Mistakes

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I’ve been anxious to share the results of my Work Smarter Kindle launch with you, including all the behind-the-scenes work and strategy that went into it.

In this special edition of The Side Hustle Show, I break down start-to-finish everything I did to create the book, market it, and set it up for success on Amazon after the free promotional period ended.

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You’ll learn:

  • How a virtual assistant service built the foundation of the book.
  • My two biggest goals for the project.
  • How I seeded the book with its first positive reviews before launching to the general public.
  • How I screwed up the formatting for the first 17,000 readers, and I how I fixed it.
  • How I generated over $100 in affiliate commission promoting a free book.
  • The email subject lines I used when reaching out.
  • My costly Facebook mistake that hurt visibility.
  • The marketing channels I used and the ones I believe were most effective.
  • Why I changed the title of the book mid-week.
  • My pricing strategy during the free promo period and beyond.
  • How I successfully transitioned the book from free to paid, and have earned nearly $1000 in royalties so far.


The Kindle promo sites I submitted to:

The Top 5 Kindle Promo Facebook Groups:

  1. Free E-Books Download
  2. Free Kindle and Nook eBooks for Readers
  3. Free Kindle Books
  4. Awesome Free Kindle Books Here!
  5. Free Books

This project was a ton of fun and I’m happy to be able to share the results and tactics with Side Hustle Nation. If you have any questions or comments, please leave a note in the comments below.

And if you found this episode valuable, please be sure to share it around!

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

12 thoughts on “58: Engineering a 20,000 Download Kindle Launch: My Tactics, Takeaways, and Biggest Mistakes”

  1. Hey Nick,

    Thanks a lot for putting this show together with a great list of notes and strategies.

    Glad to see it’s paying off for you!

  2. Man oh man congrats on this successful journey! And I had to say ^5 big time on turning me on to merchantwords… no idea why I haven’t heard of them, yet. Now off to read your book and leave a review!

  3. Thanks for the details and transparency about your book launch. It’s proof that everything doesn’t have to go smoothly for you to get great results.

  4. Hello Nick,

    I, too, want to thank you for introducing your audience to MerchantWords.com. Do you have any idea or any metric in regards to what is a good number of estimated searches related to a successful book, or interest in a book? If I have have a working title with 25,000 searches (pretty specific topic) is that worth the time and effort? Other ideas, which I’m not as excited about, kick off searches in the 600,000-1,000,000 range (which obviously have more content to offer). Any insight would be greatly appreciated.

  5. Wow that’s impressive! Congrats! I hope one day I’m at that level, but thanks for sharing those resources cause that should help. :)


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