I’ve been anxious to share the results of my Work Smarter Kindle launch with you, including all the behind-the-scenes work and strategy that went into it.
In this special edition of The Side Hustle Show, I break down start-to-finish everything I did to create the book, market it, and set it up for success on Amazon after the free promotional period ended.
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- How a virtual assistant service built the foundation of the book.
- My two biggest goals for the project.
- How I seeded the book with its first positive reviews before launching to the general public.
- How I screwed up the formatting for the first 17,000 readers, and I how I fixed it.
- How I generated over $100 in affiliate commission promoting a free book.
- The email subject lines I used when reaching out.
- My costly Facebook mistake that hurt visibility.
- The marketing channels I used and the ones I believe were most effective.
- Why I changed the title of the book mid-week.
- My pricing strategy during the free promo period and beyond.
- How I successfully transitioned the book from free to paid, and have earned nearly $1000 in royalties so far.
- Fancy Hands
- Scott Britton’s 63 Lifehacks book launch
- Pat Romain (product launch specialist)
- My free giveaway landing page
- Chandler Bolt (on The Side Hustle Show)
- The Smart Passive Income Podcast with Jeff Goins
- Pat Flynn’s Kindle author Facebook group
The Kindle promo sites I submitted to:
- Pixel of Ink
- Bargain eBook Hunter
- eReader News Today
- Free Book Dude
- Author Marketing Club
- Free Booksy
- Indie Book of the Day
- Frugal Freebies
- Digital Book Today
- eReader Perks
- Free Digital Reads (resource no longer exists)
The Top 5 Kindle Promo Facebook Groups:
- Free E-Books Download
- Free Kindle and Nook eBooks for Readers
- Free Kindle Books
- Awesome Free Kindle Books Here!
- Free Books
This project was a ton of fun and I’m happy to be able to share the results and tactics with Side Hustle Nation. If you have any questions or comments, please leave a note in the comments below.
And if you found this episode valuable, please be sure to share it around!
12 thoughts on “58: Engineering a 20,000 Download Kindle Launch: My Tactics, Takeaways, and Biggest Mistakes”
Thanks a lot for putting this show together with a great list of notes and strategies.
Glad to see it’s paying off for you!
You bet Brian, hope you can put this stuff to use!
Man oh man congrats on this successful journey! And I had to say ^5 big time on turning me on to merchantwords… no idea why I haven’t heard of them, yet. Now off to read your book and leave a review!
Nice! Thanks Richard!
Thanks for the details and transparency about your book launch. It’s proof that everything doesn’t have to go smoothly for you to get great results.
You bet Gerad, thanks for stopping by. Hope to apply these lessons for the next launch and help others do the same!
Great info, thanks! I just started writing my first eBook and now have lots of new ideas to help with my book launch!
Cool — keep me posted!
LOVED this episode Nick! Congrats on the book
Thanks Alex! Feel free to borrow these tactics for your next title!
I, too, want to thank you for introducing your audience to MerchantWords.com. Do you have any idea or any metric in regards to what is a good number of estimated searches related to a successful book, or interest in a book? If I have have a working title with 25,000 searches (pretty specific topic) is that worth the time and effort? Other ideas, which I’m not as excited about, kick off searches in the 600,000-1,000,000 range (which obviously have more content to offer). Any insight would be greatly appreciated.
Wow that’s impressive! Congrats! I hope one day I’m at that level, but thanks for sharing those resources cause that should help. :)