This week’s show is a roundtable episode on the topic of YouTube, and specifically how 3 different channel hosts have gone about growing their presence and profits on the YouTube platform.
My esteemed panelists are:
- Jon Shanahan from The Kavalier, a men’s style / men’s fashion channel.
- Pete Sveen from DIY Projects with Pete and DIYPete.com, a home improvement channel and website.
- Matt Tran from Engineered Truth and EngineeredTruth.com, a career advice channel.
They explain how and why they started using the free YouTube platform to grow significant followings and income streams, and share some actionable advice on how you can do the same.
They each raise some interesting points as they have very different approaches to how they publish content and monetize their channels, proving there are many ways to turn a YouTube channel into a side hustle or a full-time business.
Jon uses what he calls a “spray and pray” strategy for content creation. Pete’s DIY videos are edited down from 3-5 hours of footage to just 8-12 minutes and he releases one a month, while Matt publishes once a week (usually interviews) to, “try to get the weekend crowd.”
On the monetization side, Jon has opted to go ad-free for a better viewer experience and earns $4-5k per month from affiliate income part-time.
Pete has taken a different approach making around $1400 a month from YouTube ads, but has several other income streams including courses, affiliate offers, sponsorship deals, website ad revenue, and direct donations.
Matt makes $10k a month funneling his subscribers to his money-making videos selling a digital marketing course, and $3k a month from YouTube ad revenue.
With more than 450k subscribers between them, this episode is packed with actionable tips to grow and monetize a YouTube channel that has worked for Jon, Pete, and Matt.
Listen in for actionable advice on how to grow and monetize your own YouTube channel.
Free Bonus: Download the Panel’s Top Tips For Building An Audience and Generating Revenue on Youtube
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Learn:
- How Jon, Pete, and Matt all have very different publishing schedules that work.
- Their ideal video lengths and how to keep your audience engaged in a video.
- The tools they use to edit their videos and opinions on adding “Jump cut” edits.
- How they have each taken a different path to grow their subscriber base.
- Their methods and techniques for finding keywords they can rank well for.
- How they monetize their channels.
- How live streams and Q&A videos can build trust with your audience.
- Jon, Pete, and Matt’s #1 tips for Side Hustle Nation.
Links:
- The Kavalier (YouTube Channel)
- DIY Pete (YouTube Channel)
- DIY Pete.com
- Engineered Truth (YouTube Channel)
- Engineered Truth.com
- My YouTube Channel
- My interview with Thomas Frank of College Info Geek
- Final Cut Pro
- Adobe Premier Pro
- Mediavine
- Adthrive
- Gumroad
- ConvertKit
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
It would have been much better to interview them separately. In the course of listening to the podcast or reading the PDF, it gets difficult to distinguish who is Jon, Matt or Pete. I had to go back to the top to check the person being referred to.