199: Building a Blog to $20k a Month and Beyond

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You may remember Rosemarie Groner from episode 142 of the Side Hustle Show last year. She revealed how her blog Busy Budgeter was just a year old and receiving around 400,000 pageviews and making around $5k a month — primarily through Pinterest traffic.

It’s almost a year later now and I had to have her back to see how things were progressing. Rosemarie is now regularly making more than $20k a month, and while her pageviews are still at a similar number she has improved her ROI and diversified her traffic and income sources.

Rosemarie is still getting a ton of traffic from Pinterest and explains how she has moved with the changes on the platform to maintain her numbers. She also talks about how she has started focusing on SEO, has built different email lists to sell different products to, and why calculating the ROI on a project should be one of your first considerations.

Her first appearance on episode 142 was one of the most popular shows of last year and I expect this episode to be just as popular. It’s packed with actionable tips and information you can use to increase your own traffic numbers and earnings, along with some of the new tips and tricks Rosemarie has implemented in the last year.

Related: Want to start a blog of your own? Check out my free step-by-step tutorial series on how you can get up and running in no time.


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  • How Rosemarie has diversified her traffic sources and increased her revenue from $5k a month to $20k.
  • How Rosemarie noticed a seasonal trend in her traffic and started a new email list for a different topic.
  • How Pinterest has changed over the last year and how she has moved with the changes to keep her traffic numbers up.
  • The tools she uses to automate her Pinterest account and email autoresponder series.
  • Which opt-ins are working and how to sell to your email list.
  • How to build up valuable trust with your audience to increase your conversion rates.
  • How Rosemarie looks at the ROI before entering a new market.
  • How and why she prefers “user-to-content platforms” over “user-to-user platforms.”
  • Rosemarie’s #1 tip for Side Hustle Nation.


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With all of my guest's top tips and resources included.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

17 thoughts on “199: Building a Blog to $20k a Month and Beyond”

  1. Love love love anything with you and Rosemarie I am all for it. You guys rock! I will be implementing her suggestions. Thanks

  2. Does anyone feel it’s daunting to make pinterest pictures for products. I can’t choose a stock photo, I have to use my product pictures… while pretty I don’t think they fit well on the long format that pinterest likes b/c I need to fill that space with something. I need to search pinterest for how to make better pinterest pictures. :) – Anyway, great podcast…thank you Nick.

  3. Going from $5k per month to $20k+ per month is pretty awesome. I was just listening to her original podcast earlier this week and then came across this one, impressive monetization skills for sure.

    Great interview(s) Nick.

  4. Wow – great podcast. I’ve never used Pinterest as a source for traffic, but definitely going to try that. Traffic diversification is key for increasing income! Can’t wait to check out the first podcast interview with her. Thanks for sharing.

  5. This is iron clad proof anyone with a business mindset and willingness to create informative content for readers to enjoy and share on social networks can turn a side hustle into a full-time income. I’m so happy the internet is here and provides a meaningful way for people to turn a side hustle idea into a business because not everyone wants to start a real world business. Additionally, not everyone wants to go outside their home to supplement their existing income. So my view in blogging is it’s a beautiful way to create a stable and diversified stream of income and improve the overall quality of your life. :-)

  6. Great interview – just listened to all 3 of your shows with Rosemary. I hope you have her on regularly…she has a great story and I’m sure your audience wants to know how she is doing in 6 months, in a year, etc.

    Very inspiring!

  7. I ordered Rosemarie’s blogging businesss and workbooks as well as the free pdf but got absolutely nothing.
    I would appreciate access or my money back


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