323: Financial Independence Fast-Track: How to Replace Your Salary by Buying Mini Businesses

This post may contain affiliate links. Please read my disclosure for more info.

Stacy Caprio

Note: Click here to download Stacy’s top tips for buying, improving, and managing online businesses from this episode.

Stacy Caprio was desperate to leave her day job.

She ended up doing just that after acquiring – and improving – a portfolio of mini online businesses. In her case, these were websites that make money from advertising.

Now, this asset class can be risky, and Stacy is open about her early failures.

But if you have some online skills, (or management skills to bring people in if you don’t want to run the site yourself) this can be a fast-track to the cash flow you need to fund your lifestyle.

Since websites often sell for 20x monthly earnings, they’re perhaps 10-15x “cheaper” than if you were to rely solely on traditional investments and a 4% withdrawal rate.

Sound like the kind of investment that suits your lifestyle?

Tune in to hear where Stacy finds these businesses to buy, her unique filtering criteria, and a few quick ways she’s been able to accelerate the cash flow of her portfolio for even better returns.

Download the Free PDF Highlight Reel:

financial independence fast-track

Click here to download Stacy’s top tips for buying, improving, and managing online businesses from this episode.

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Learn:

  • How Stacy got into website investing.
  • How she learned from mistakes made in her first two site purchases.
  • The criteria she uses when evaluating a site.
  • Her tips for finding a profitable site for the best price on marketplaces.
  • How the site ownership transfer process works.
  • The ways she improves and doubles the revenue of a site after buying it.
  • Stacy’s #1 tip for Side Hustle Nation.

Links / Next Steps

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8 thoughts on “323: Financial Independence Fast-Track: How to Replace Your Salary by Buying Mini Businesses”

  1. Stacy,

    Just listened to the podcast, great stuff and excellent tips. I was wondering if you ever used a site like Yazing for increased income on your sites?

    • Hi Abe,

      Thank you, happy you liked the podcast as well. Yes, I think affiliate sites are a great way to add an extra layer of monetization. In the past I have used CJ affiliates with limited success. This is where testing, choosing the right products for your niche and balancing ads/products comes into play.

  2. I really enjoyed the interview and found the topic to be timely. I’m in the process of setting up my own small business website. Developers want huge money to work on my site even for just basic functionality. How have you solved that for yourself? Do you have someone you could recommend?

  3. Hi Tom,

    Thank you, and glad the topic came into your life at the right time. Personally I use WordPress.org free pre-made themes and host them on A Small Orange or other host depending on site size. You can play around with the WordPress free themes and Google/Youtube for help + add plugins to get more functionality. It’s a little learning curve but only a small amount of patience and no dev skills are needed. Once you get the hang of it it’s quite simple.

    I’d recommend trying a WordPress free pre-made theme and playing around with it seeing if you can get the hang of it so you won’t need to hire a costly developer unless you get stuck and need a little help.

    Some people also like Squarespace and Wix non-free version which are completely made for you but less flexible and more expensive overall.

    I actually don’t hire a developer to make websites for me, I just hire one to transfer sites between hosts – if you’re looking for one to do site transfers, email me stacycaprio@gmail.com because I have a great recommendation.

    jacobson.madeline@gmail.com is actually a really good WordPress developer – she helped teach me WordPress basics when starting out. Try reaching out to her if you want to hire a good site developer.

    Good luck!

  4. This is a comment from listener Troy:

    “I have also tried my hand at Flippa.com, and in short, I would highly recommend staying FAR AWAY from this site unless you already have the technical skillset to manage and minimally edit existing code for mobile apps and websites. You will also need to quickly develop a digit marketing skillset if you don’t already have one. There are a TON of scammers on the site. Similar to Stacy’s first few experiences with the site, I have had my fair share of complete belly-flops. Many of the sellers are foreign, and unfortunately are not trustworthy and our laws in the U.S. do not apply to them. Trying to take legal recourse will just cause more of a headache.

    I’ve had some success with the site by purchasing mobile apps, but even with those apps you commonly only realize 1/3-1/4 of the advertised (“verified”) revenue.

    BUYER BEWARE!!”

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