179: How a Free Challenge Turned into a $500,000 a Year Business


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More than 150,000 women have completed Tiffany “The Budgetnetista” Aliche’s Live Richer Challenge. The roughly 30-day challenge participants step-by-step instructions on how to get their financial lives in order, get out of debt, and start saving money.

Collectively, Tiffany’s tribe has saved $17 million and paid off $1.5 in debt!

I first heard Tiffany tell the story of how she started the challenge and how that’s turned into a thriving business at FinCon last year, and am excited to share it with you this week.

This year, The Budgetnetista expects to bring in more than $500,000 from speaking, book sales, sponsors and affiliate relationships, and a new private membership academy.

I think her model can be replicated across a number of different niches and industries so you can apply these same strategies and tactics in your business.

Tune in to hear how the former preschool teacher came up with the idea for the challenge, the innovative way she grew her tribe, and how giving it all away for free turned into a very profitable venture.

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Learn:

  • How Tiffany came up with The Live Richer Challenge.
  • How she recruited her first participants and the couple “viral” hacks she used to expand her reach.
  • How she delivered the content of the challenge.
  • How she’s kept the participants engaged long after the original challenge ended.
  • The 4 main income streams she’s built on the back of her super engaged tribe.
  • Tiffany’s #1 tip for Side Hustle Nation.

Links:

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

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3 thoughts on “179: How a Free Challenge Turned into a $500,000 a Year Business”

  1. This was such an inspiring interview and I picked up so many great tips from it. Thank you for sharing, Tiffany! :)

    Reply
  2. I love the show. Very useful and informative. I do have a question that cannot find answer to anywhere. How do I start a text message tip side hustler and charge users/members for their subscription?

    Reply

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