76: Building Recurring Revenue Streams as a Side Hustler

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Today, Alexis Grant runs a social media, content marketing, and blog management agency and manages a team of 10 people to get it all done.

But like many of us, she started off as a side hustler, working her way up and adding clients until it was time to make the leap.

She took some very strategic steps along the way, including setting up clients on a retainer model instead of a one-off project basis, and building a “personal brand” and audience of her own through her blog.

Alexis is someone I’ve crossed paths with online a few times over the past couple years, because her company manages a couple blogs I’ve guested on, including BrazenLife and ThePennyHoarder. After digging a little deeper into her blog and her story, I thought she’d be the perfect fit for The Side Hustle Show.

In fact, she wrote the book on the subject, Turn Your Side Hustle into a Full-Time Business and Surpass Your Day Job Income in Just 6 Months.

Listen in for actionable tips on getting started as a freelancer, selling digital products, and smart networking on social media.

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  • How she landed her first clients and the smart advice her dad gave her on setting up the work on a retainer model.
  • How she priced her services, and how volunteering for some unpaid work helped build some social proof and a portfolio to point to.
  • How Alexis’ blog pulled clients in for both her services and her products.
  • Why she prefers to sell her books directly on her own site instead of Amazon.
  • How to get noticed by influencers on Twitter.
  • Alexis’ #1 tip for Side Hustle Nation.


What do you think? Could you apply these strategies to build a job-escaping side hustle?

This conversation definitely got my brain spinning on some ideas I could implement!

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freelancing repeat clients

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

3 thoughts on “76: Building Recurring Revenue Streams as a Side Hustler”

  1. Nick,
    Another great show. Alexis has some great insight into turning your side hustle into a full time gig. I’ve been catching up in between uber drives. I am going to check out her guides as well.
    I like that she is selling most of her guides and ebooks through her own site. I think having a few smaller offerings on Amazon are great for gaining a bit of “authority”, but having your major ebooks and guides (and keeping most of the revenue) is the way to go.
    Also, thanks for the shout out on the last episode for giving you a review. If you have heard the show, and like it, head over to iTunes and review The Side Hustle Show.

  2. I liked her take on Networking to be more targeted. It kind of goes along with her private Notice Me List. Or at least I thought the people on my Notice Me List would be some of the people to network with.

    Nick, the BrazenLife link looks to be broken.


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