273: High-Touch Affiliate Marketing: How to Get Paid to Play Matchmaker in Your Niche


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Being in the position to turn away work as a freelancer or consultant is an enviable place to be, but being in the position to turn away that work AND get paid for it?

Even better!

John Doherty had spent years working in the digital marketing space, both as an employee and a freelancer.

As his SEO consulting business crew, he reached the capacity of how much he wanted to work, and started essentially selling leads to friends and colleagues he trusted.

That little side side hustle is now John’s full-time focus, and today GetCredo.com is generating $500-600k worth of deals for its partner digital marketing agencies.

As the connector and facilitator of those deals, John takes a commission. It’s affiliate marketing, just with a bit of a twist from the kind we’ve covered before.

“I purposely set out to build a brand that is outside of just me,” John said. “I’m really trying to make this a high-touch service to really help businesses connect with the right agencies for their needs.”

Tune in to hear how John earned his first finder’s fee, how he’s built up both sides of the Credo marketplace, and how he’s priced his service in this high-touch affiliate marketing model.

Related: John’s model is perfect to generate a passive income arm for your freelance or consulting business. Here are a bunch of affiliate programs that pay recurring commissions.

Free Bonus: Download John’s Top Paid Matchmaking Tips

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Listen to Learn:

  • Why John decided to start Credo.
  • How he started charging commission fees for referring clients to friends in the industry.
  • How he balanced the critical mass of clients and agencies as he grew his business.
  • What the different revenue streams are for his business.
  • What’s driving traffic to Credo and how John pulls organic traffic in a super-competitive niche.
  • John’s #1 tip for Side Hustle Nation.

Links and Resources

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

1 thought on “273: High-Touch Affiliate Marketing: How to Get Paid to Play Matchmaker in Your Niche”

  1. Good morning Nick,

    I’m inspired greatly by your side hustle blog. I support you and love what you’re about. Just have one quick question if I may ask. I’d love to share your voice shows with my audience as I’m pressing the case for people to take side hustling seriously by working form home with affiliate marketing and blogging. Do you feel or think you can make your voice shows embeddable for others to use if that’s ok with you? :-)

    Thanks kindly

    Reply

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