Ankur Nagpal is the founder of Fedora, an online course-hosting platform with more than 4000 instructors. From his unique vantage-point, he’s got some insight into what separates top-selling courses from the rest of the pack.
Fedora isn’t a marketplace like Udemy, but instead gives instructors the technology to host their content and sell it directly. That generally means you can offer a cleaner, more premium experience, and command higher prices.
Of course, there are a lot of things that have to happen before you get to that stage though, including deciding what to teach and finding an audience to sell it to. Ankur gives some innovative ideas on how to use free distribution platforms like YouTube and even Udemy to build that interested audience and drive them to your premium course.
We get into all that and more in this action-packed call.
And a big thanks to Andrew Guttormsen for the intro to Ankur.
Free PDF Download:
- How to come up with ideas on what you can teach.
- The trap that many would-be instructors fall into.
- Ankur’s ideas on how to validate your market before you begin.
- How long your course needs to be.
- The concept of a “minimum viable course.”
- His favorite tools for recording and creating your content.
- Ankur’s suggestion for “outcome-based” pricing, and why he says “everyone prices too low.”
- Some cool marketing ideas on how to get eyeballs to your content and promote into your course.
- How to turn your course into a long-term digital asset for ongoing earnings.
- Ankur’s #1 tip for Side Hustle Nation.
- Udemy | My Kindle Launch Course
- Scott Britton on The Side Hustle Show
- Blue yeti microphone
- Screenflow | Camtasia
Free PDF Download:
Infographic courtesy of Fedora (click to open full-size):
And as promised, my ridiculous ballet costume from last weekend:
(coastal landscape photo credit)