Scott Oldford sent me a proposal for a podcast episode about part-time podcasting, and included the hook, “I’ve made $1900 in revenue … from one of my first episodes.”
OK, I’m listening!
Scott and I actually met on a Clarity.fm call earlier this year — another example of putting yourself out there and seeing what happens.
He’s the host of the Executive Minute Podcast and co-hosts the Limitless Business Podcast, on top of running Infinitus, an online marketing firm. In this episode we discuss how a podcast can be a very part-time venture but still reach a wide audience and begin to earn revenue on its own.
Generally speaking, a podcast is a poor business model (like a blog!), but if you consider it a marketing channel for your larger business it can be a worthwhile endeavor.
Still, Scott explains how he’s generated standalone income from The Executive Minute almost from day 1, including referral sponsorships, paid speaking gigs, consulting contracts, and even a $75k client for his business.
We’ll also share how to set your show up for success right out of the gate.
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Sponsor:
- KindleLaunchCourse.com – Learn the proven process to take your book from idea to bestseller.
Learn:
- How to position your show as unique in the marketplace to get attention.
- Why there’s still room for great audio content, and how we’re still in the very early days of podcasting.
- Why a short-format daily podcast has an advantage in iTunes over a longer form weekly show. (oops!)
- How to consistently come up with content and batch-process your recording.
- How Scott is monetizing the podcast through referral agreements with his favorite services. (You may have noticed I’ve been experimenting with this a little myself!)
- How the show led to a $400 an hour consulting client and paid speaking engagements.
- How he got the local press to write about his launch.
- The step-by-step process to get your new show to the top of the ranks when you launch. (Similar to the strategy I outlined here.)
- Scott’s #1 tip for Side Hustle Nation.
Links:
- ScottOldford.com
- Infinitus
- Scott’s book, Connections that Count
- The $100 MBA Show
- The UnPodcast
- The Tim Ferriss Show
Your Turn
What do you think? Could you add a podcast to your side hustle repertoire?
Obviously I’m a fan!
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Music at end of episode by Great Big Sea.
Included in episode as the are the best unknown band in the world, and they hail from Newfoundland.
Wow that was fast! Jonathan you’re awesome. Definitely my favorite unknown band — had to put that in there for all the Canadian listeners :)
Great Big Sea! I know I’m late but one of my favorite bands up here in Canada. And in the category of useless trivia, it you saw Robin Hood starring Russell Crowe, you saw Great Big Sea’s lead singer Alan Doyle. He played Allan A’Dayle.
Great episode Nick and Scott!
Oh wow that is a good bit of trivia. I haven’t seen the movie yet so I’ll be on the lookout for him :)
Thanks Chris!
Great episode. Thanks for the shout-out and the love for The $100 MBA Show. We have a lot of respect for you guys!
You bet, thanks for stopping by Omar!
I think you’re show could greatly benefit from the “slicing” mentioned. I love the show, but sitting down for 30+ minutes is a commitment that can’t always be made in a busy life.
I’m with you. One thing I might play around with is “slicing” up segments and turning them into videos … or do a new short-format podcast, though probably in a different niche. Bah — way more ideas than time!
Nick,
Great episode as always. Your website is often a catalyst for many business plan ideas, so thanks for that! I wanted to shoot this question out to both of you (or anyone who knows really): What are the logistics of interviewing a guest who doesn’t necessarily have podcasting hardware, to still get quality sound results? If you have any resources on this, that would be awesome. I heard you both mention Skype interviews, is that enough?
Thanks guys!
Merry Christmas.
As long as they have some sort of headset mic (think like a cheap logitech) I think you’ll be OK. Doesn’t have to be super fancy.
I’ve recorded all but one or 2 of my interviews with Skype. A couple had some weird call-quality issues or drops but the majority have been great.
Loved this episode. Thanks for the encouragement- I honestly thought I had “missed the boat” with podcasting so the stats and advice you guys shared made my day. There are two people in my mastermind who have started/are starting podcasts. It’s great to know we are still in the beginning/middle stages.
Absolutely — thanks Melissa. It’s more crowded today than last year, but will be even more crowded tomorrow so there’s no better time to jump in. What will your show be about?
Interestingly, this year I published 1 blog post a week and 1 podcast episode a week. The blog traffic grew 3.5x, which was awesome, but the podcast listenership grew 7x. Same “volume” of output but an accelerated growth curve. Wish I could pinpoint some action that contributed to that though!
I started a podcast a while back but my topic was a bit controversial and I didn’t want to moderate negativity so I stopped but I have been attempting to do a video podcast. I would love to add this to the list of things I am trying I just can’t seem to figure out how to grab the right rss feed for uploading. but I’m not one to give up. Just starting the podcast as I type, I’m sure to learn some good stuff. Thanks for sharing Nick & Merry Christmas.
Awesome Kellie, that’s exciting! When I was starting, I really just relied heavily on Pat Flynn’s video tutorial series, and haven’t had any issues with the feeds.
And super smart to start with video because I feel like there’s less noise there, plus you can still re-purpose to whatever other mediums you like.
I LOVED this interview with Scott! So many great non-traditional approaches to growing an audience, positioning your podcast in iTunes, various ways to monetize and leverage your podcast and more. I launch my podcast at the end of this month and I’m thrilled that I heard his idea about breaking up the interview into multiple pieces – brilliant. My interviews have run longer than I’d like but now I have a solution. I also appreciate the PDF tip sheet. :-) Thanks Scott! Thanks Nick!!